EFU Life launches Aasaan Product Range.

Karachi : EFU Life Assurance Ltd, a leading provider of Life, Takaful and Health insurance,
proudly announces the launch of its new Aasaan Product Range, designed to simplify
the insurance experience, making it accessible to all customer segments, particularly
those who find investment linked insurance products complex.
The launch of Aasaan product range marks a key milestone in EFU Life’s product
development strategy, which aims to diversify offerings to meet the diverse needs of
customers. By addressing varying preferences, socio-economic segments, and levels of
financial literacy, this strategy aligns with UN Sustainable Development Goals (SDGs) of
financial inclusion and economic empowerment.
The EFU Aasaan Savings Plan, the first offering in this range, a Participating (With
Profit) product, is a dynamic and multipurpose solution that combines straightforward
insurance coverage with the opportunity for financial growth. Policyholders can benefit
from EFU Life’s annual profits through bonuses, reinforcing the company’s commitment
to providing both security and rewarding savings opportunities.
“Our goal with the Aasaan product range is to simplify and enhance our
customers’ insurance experience,” said Mr. Mohammed Ali Ahmed, Managing
Director and CEO of EFU Life. “We recognize that our customers seek products
that are not only effective but also easy to understand and manage. The Aasaan
range embodies this vision by offering easy-to-understand insurance solutions
that address both protection and savings needs. This launch is a significant step
forward in our journey to broaden our range of financial solutions”
EFU Life continues to lead in delivering innovative, customer-centric solutions,
enhancing financial security for all segments by adding accessible and value driven
options to its portfolio.