KARACHI – A consortium of 12 reputable banks, steered by the State Bank of Pakistan (SBP), has been created for taking various broad-based initiatives to improve financial inclusion in Pakistan. The ‘Asaan Mobile Account Scheme’ has been structured under the National Financial Inclusion Strategy (NFIS) and Synergy Dentsu has been selected, after evaluating six major advertising […]
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KARACHI- The store launch of SUSEN took place here today at Asia’s largest mall, LuckyOne. Star-studded with prominent celebs and models, as well as socialites, the opening was marked by a ribbon-cutting ceremony by none other than Nadia Hussain, followed by a glamorous fashion presentation. The evening kick-started with a bustling red carpet where guests […]
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KARACHI – The South Asia ‘Agency of the Year’ awards were held on in Mumbai on 4th December, recognizing the best individual and agency talent across South Asia in the industry. The award recognized top achievers across the creative, media and activations industry spectrum. Representing the Pakistani contingent, Mindshare Pakistan received the top award, as […]
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KARACHI: Peek Freans Sooper is bringing the legendary Sufi Rock band Junoon back once again but this time in a live concert that is slated to be held this December to give an exciting new chapter to “Sooper Hai Pakistan Ka Junoon”. As pioneers of Sufi Rock in Pakistan, Junoon in its 14-years of existence recorded […]
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Karachi: Hush Puppies held a star-studded event at Dolmen Mall Karachi to launch its Autumn Winter 18 Collection. This event highlighted their latest designs and technologies that led them to become the world’s most comfortable shoes. This event was all about experiencing Hush Puppies. Hush Puppies emphasized unleashing yourself freely and feeling comfortable at the same […]
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Karachi: Within a year Peek Freans Chocolicious has established itself as a brand dedicated towards the promotion of sports within Pakistan and has thus consistently been a part of sports-related conversations since last year. In keeping with this mission and to support sports at the grassroots level, Peek Freans Chocolicious recently partnered with Karachi United Football Club to […]
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Karachi: Mountain Dew has shaken up the capital! The Dew Moto Extreme event struck Islamabad this weekend on 27th October and left us buzzing with heart-pumping action! The arena came to life when Feroze Khan opened the show on his own decked up bike. He led an action-packed procession of 20 heavy bikers around the […]
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Karachi: Dettol recently announced a collaboration with Sharmeen Obaid Chinoy (SOC) Films and Waadi Animations, being the lead sponsor of the upcoming film, 3 Bahadur – Rise of the Warriors. Following the above, the brand has now announced an exciting campaign, allowing a chance to win “Golden Tickets” to meet the 6 super heroes, 3 Bahadur […]
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Karachi: Dettol, the household name for health and hygiene, collaborates with Waadi Animations, as the lead sponsor for Pakistan’s first animated full-length super hero film franchise ‘3 Bahadur’ in its third, last and latest edition: ‘3 Bahadur 3 – Rise of the Warriors’. Humayun Farooq, Director Marketing – Health, Reckitt Benckiser (RB), stated, “Through its existing […]
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PAA was preceded by an Advertising Association of Pakistan (AAP) that was first formed in the early 50’s by the pioneering advertising figure, Mr. Wajid Mahmud. These were the early years of independence when whatever industry existed was served by foreign ad agencies. Things begin to change. Foreign ad-agencies that used to repatriate their profits […]
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