PFPP’s Behtarqadam Programme Reaches 100,000 People Across Punjab
Behtarqadam Programme reaches communities across Punjab through family wellbeing and health awareness activities.
The Punjab Family Planning Program (PFPP), through its Behtarqadam initiative, has reached an estimated 100,000 people directly and indirectly across Punjab. By the end of September 2026, the programme had organised 755 events and sessions in all 41 districts.
Implemented by the RIZ-Rayn Consortium, Behtarqadam promotes Nayi Soch — a renewed approach to family wellbeing. Its activities include Sehat Melas, awareness sessions at universities and colleges, meetings with civil society organisations (CSOs), non-governmental organisations (NGOs) and religious scholars, as well as sports events.
Promoting Awareness of Family Wellbeing
The programme focuses on family wellbeing, with particular attention to maternal, newborn, child and youth health.
Through awareness activities and interactive sessions, Behtarqadam encourages communities to explore relevant health topics, ask questions and participate in open discussions.
These activities also give participants opportunities to exchange views and seek information. Moreover, the sessions help make conversations about family health and wellbeing more accessible and relevant to local communities.
PFPP Highlights the Importance of Informed Decisions
Dr Farrukh Amin, Additional Program Director at the Punjab Family Planning Program, highlighted the role of information in building healthier families.
“Building healthier families starts with access to the right information and the confidence to make informed decisions. Through Behtarqadam, we are reaching communities across Punjab and helping bring important conversations about family health and wellbeing into everyday life,” he said.
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The programme also encourages direct engagement with speakers. Participants can raise questions, share experiences and explore subjects through discussion.
A student who attended one of the sessions described the interactive approach as particularly useful.
“What I liked most was that it didn’t feel like a lecture. We were encouraged to share our thoughts, ask questions, and talk openly about things we wouldn’t normally discuss. It made the session much more interesting and easier to relate to,” the student said.
Programme to Expand Community Engagement
Building on its progress, Behtarqadam will continue to create opportunities for learning and discussion about family wellbeing.
The programme aims to reach more communities across Punjab. It also seeks to encourage meaningful dialogue among people from diverse backgrounds and strengthen their understanding of family health and wellbeing.
