Arzoo Link Conference Marks 10 Years with Launch of Arzoo Digital to Boost Skills and Entrepreneurship
The milestone event in Karachi brought together entrepreneurs, startups, women leaders, and industry experts to promote innovation, networking, and digital empowerment across Pakistan.
Guests attend the 10th Anniversary of the Arzoo Link Conference at Habitt City in Karachi.
KARACHI, July 27, 2026: Arzoo Digital took center stage as Arzoo Pakistan celebrated the 10th anniversary of the Arzoo Link Conference at Habitt City, reaffirming its commitment to skills development, entrepreneurship, and digital connectivity across Pakistan.
The conference gathered entrepreneurs, chefs, startups, students, professionals, and women leaders for a day of learning, networking, and collaboration. Moreover, the event celebrated a decade of empowering communities through education, business opportunities, and professional development.
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Industry experts shared practical insights on entrepreneurship, branding, marketing, leadership, and business growth. They encouraged participants to strengthen their skills, expand professional networks, and explore new opportunities in an evolving marketplace.
The conference featured sessions by Azeem Qureshi, Chef Ghulam Khan, Azmat Soomro, CEO of Creative Marketing Services, Sarfaraz Ahmed Khan of Salmans Food, Miraj Khan of Beach Luxury Hotel, Khurram from Dexter Institute, Junaid Ahmed of Alliance Pakistan, Aiman Sami of Womenza Pakistan, and poet Shazia Alam. Their discussions focused on innovation, startup development, and empowering women in business.
Chief Guest Irfan Soomro, Director General of Foreign Affairs, praised Arzoo Pakistan for promoting education, entrepreneurship, and skill-based learning. Furthermore, he encouraged participants to contribute to Pakistan’s economic and social development through innovation and collaboration.
A special appreciation ceremony recognized women entrepreneurs, professionals, and community members for their achievements and contributions. The awards celebrated leadership, resilience, and dedication while highlighting inspiring success stories from across different sectors.
The event was led by Chef Asma Imran Khan, CEO and Founder of Arzoo Pakistan and Proskills Academy. She reaffirmed the organization’s mission to mentor students, support entrepreneurs, connect professionals, and expand opportunities through skill-based education.
A major highlight of the celebration was the launch of Arzoo Digital, a new online platform designed to connect members across Pakistan. The initiative will promote businesses, support startups, expand networking opportunities, and improve access to educational resources through digital technology.
For the past decade, Arzoo Pakistan has worked under its guiding vision, “Grow Together, Lift Each Other.” In addition, the organization has continued to empower women, strengthen entrepreneurship, promote innovation, and encourage lifelong learning across communities.
Caresse Company powered the 10th Anniversary Celebration, helping make the milestone event a success.
Arzoo Pakistan, in collaboration with Proskills Academy, continues to create opportunities for students, chefs, professionals, startups, and women entrepreneurs while working toward a more skilled, innovative, and connected Pakistan.
