Karachi: Continuing its winning streak, K-Electric has won the ‘Best Digital Media Team’ award at Pakistan Digi Awards 2018 for the second consecutive year. The award ceremony was organized at a local hotel in Karachi and attended by top notch professionals from digital industry.
The award acknowledges KE’s approach towards maximizing convenience for customers through its social media platforms and optimizing customer experience through state-of-the-art digital solutions. The power utility currently has over 340,000 and 80,000 followers on Facebook and Twitter respectively.
According to Sadia Dada, Director Marketing & Communications, KE, “We have always been at the forefront in implementing customer-centric technologies and solutions to provide more value to our customers. The award speaks volumes about the quality and engagement levels KE’s social media platforms provide in terms of customer convenience and effectiveness.”
To capitalize on the power of online media, KE established its presence on social media six years ago. The KE Social Care model is backed by a dedicated in-house team that works round the clock to manage online queries and ensure immediate response. The digital platforms are also functional during public holidays. KE has successfully managed to maintain a very high response rate since its inception and has been tagged as ‘very responsive’ by Facebook. In 2015, KE became the first ever utility in Pakistan to integrate its digital platforms with SAP thereby enriching company’s already wide range of customer care touch points.
KE is also one of the first utility companies to implement SAP IS-U – a state of the art customer relation and billing management system. Last year, K-Electric became the first Pakistani company to win the ‘Best Use of Technology’ Award in the ‘Best Customer Innovation’ category at the Genesys G-Summit Middle East 2017 held in Dubai. The power utility was also announced the winner of ‘Best Use of Creativity / Innovation / Out of the Box’ and ‘Best Digital Marketing Communication (Social Media)’ at Pakistan Digi Awards 2017.