KARACHI: Chery Master Pakistan has indicated plans to expand its product lineup in the local market following its strong participation at Auto China 2026, signaling growing momentum in hybrid and electric mobility solutions for Pakistan.
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The company is evaluating the possible introduction of two to three new models, including the Tiggo 4 HEV, QQ BEV, and Tiggo V, as part of its broader strategy to align with rising demand for fuel-efficient and technology-driven vehicles in the country.
Chery Master Pakistan, introduced locally by Master Auto Engineering under the Master Group with over 60 years of automotive and industrial experience, engaged with global leadership at the international auto exhibition to review future product and technology direction.
The global automaker’s roadmap includes the launch of 13 new models over the next two years across internal combustion, hybrid, and electric powertrains, covering SUV, sedan, urban mobility, and pickup segments.
According to company leadership, Pakistan remains a key growth market for advanced mobility solutions, particularly as consumers increasingly shift toward fuel-efficient and cost-effective transportation amid rising fuel prices.
CEO of Chery Master Pakistan, Samir Malik, said the company is focusing on evaluating products that are suitable for local driving conditions and evolving consumer needs, while aligning with long-term mobility trends.
At Auto China 2026, Chery showcased the QQ BEV, a compact electric vehicle offering a driving range of up to 410 kilometres. The model is positioned as an affordable urban mobility solution, particularly relevant for congested cities such as Karachi, Lahore, and Islamabad.
The Tiggo V concept was also highlighted, featuring a multi-purpose design that combines SUV space, MPV practicality, and pickup-style utility. It is aimed at families and users requiring versatile vehicle usage for both personal and commercial needs.
The Tiggo 4 HEV expands Chery’s hybrid portfolio into the compact SUV segment, which is expected to gain traction in Pakistan due to fuel efficiency advantages and limited charging infrastructure for fully electric vehicles.
Globally, Chery operates in more than 130 countries with over 19 million users, with one in every four exported Chinese vehicles attributed to the brand, reflecting its growing international presence.
In Pakistan, Chery Master Pakistan has already established a strong foothold in the locally assembled plug-in hybrid SUV segment, offering models such as the Tiggo 9 PHEV, Tiggo 8 PHEV, and Tiggo 7 PHEV, covering premium SUV categories from C to E segments.
The company said this expanding lineup reflects its strategy to make advanced hybrid and electric mobility more accessible to Pakistani consumers across multiple market segments.
