Boltlike Launches Next-Generation Audience Intelligence Ecosystem at MADsemble 2026
Company unveils television, digital and connected-TV measurement solutions as media industry leaders discuss the future of audience measurement
Boltlike Solutions launches its next-generation audience intelligence ecosystem at MADsemble 2026 in Lahore
LAHORE, October 7, 2026: Boltlike Solutions, a Brillanz Group company and Official Audience Intelligence Partner of MADsemble 2026, has launched its next-generation audience measurement and intelligence ecosystem covering television, digital and connected TV.
The launch took place at The Nishat Hotel, Lahore, alongside a Boltlike-hosted industry discussion titled “The Audience We Think We Know — One Audience. Many Screens.”
The session brought together representatives from PEMRA, broadcasters, media agencies, advertisers and OTT platforms to discuss changing audience behaviour and the need for more comprehensive measurement across platforms.
Three Platforms Target Fragmented Audiences
As viewers increasingly move between television, YouTube, social video, streaming services and connected screens, Boltlike introduced three propositions aimed at providing advertisers, broadcasters and media agencies with a broader view of audience behaviour.
BoltTAM is a PEMRA-licensed television audience measurement platform designed to measure television viewing at the individual-viewer level through a representative audience panel.
BoltAI is an independent digital audience intelligence platform that monitors and analyses videos and audience signals across YouTube, Facebook, TikTok and other major digital platforms.
The platform tracks newly published content and audience engagement at scale. Its cross-platform de-duplication between YouTube and Facebook is designed to identify overlapping audiences rather than simply adding figures from different platforms.
BoltCTV is a connected-TV proposition that brings live television, on-demand content and applications together through a smart connected-TV experience while creating a measurable connected-screen environment.
Industry Leaders Discuss Changing Audience Behaviour
Boltlike’s industry panel featured two discussions titled “The Viewer” and “The Currency.”
“The Viewer” focused on changing audience behaviour across television, streaming, digital and social platforms.
Participants included Umair Masoom, Founder and Group CEO of myco Holdings; Waqas Junaid, Director Digital Products and Strategy at Jazz; Arij Awais, Director Marketing & Growth at foodpanda; and Farhan Khan, CEO of Z2C Limited.
The second discussion, “The Currency”, examined how audiences are measured and how measurement influences media planning, buying and advertising investment.
The panel featured Sikander Choudry, Executive Member of PEMRA; Jerjees Seja, CEO of ARY Digital Network; Ateeq Ur Rehman, CEO of WPP Media; and Bilal Qureshi, Founder of Boltlike Solutions.
Both sessions were moderated by Maryam Wazirzada, Managing Partner at iris & FranklinCovey Pakistan.
Boltlike Seeks Unified Audience View
Bilal Qureshi, Founder of Boltlike Solutions and Group CEO of Brillanz Group, said audience behaviour had shifted across multiple screens.
He said the challenge was increasingly about making sense of fragmented audience signals rather than simply collecting more data.
“The audience hasn’t disappeared; it has moved across screens,” Qureshi said.
He added that Boltlike aimed to move beyond isolated ratings, views and follower counts towards a broader understanding of what audiences watch, what engages them, how audiences overlap across platforms and where attention is shifting.
Faisal Paracha, Managing Director of Boltlike Solutions, said BoltTAM, BoltAI and BoltCTV offered different perspectives on audiences.
He said the company’s objective was to make these signals increasingly useful together while maintaining independence from media buying and selling.
About Boltlike Solutions
Boltlike Solutions, part of Brillanz Group, is an independent audience measurement and intelligence company developing measurement capabilities across television, digital and connected screens.
Its current propositions include BoltTAM, BoltAI and BoltCTV.
