JS Bank & Zindigi Recognized for Excellence at Pakistan Digital Awards

Karachi, June 14, 2025 — JS Bank, one of the fastest-growing banks in Pakistan, along with its digital
financial platform Zindigi, made a strong impression at the Pakistan Digital Awards 2025, securing multiple
accolades across key categories. The Bank was recognized for its excellence in digital innovation, creative
strategy, and impactful execution through award-winning campaigns.
JS Bank received the Best Social Media Campaign on LinkedIn award for JS PayDay and the Best SEO
Campaign award for significantly enhancing JS Bank’s web footprint. Meanwhile, Zindigi was honored with
the Best Incubator Program award for its flagship Zindigi Prize initiative, Pakistan’s pioneering
entrepreneurship program for students, while Babar Ibtisam, Head of Zindigi Prize, was also named Young
Digital Entrepreneur of the Year for his contribution to the initiative.
The Pakistan Digital Awards are among the most respected industry recognitions, celebrating outstanding
achievements in the tech and digital marketing landscape. These wins reflect the ongoing commitment of JS
Bank to driving innovation and setting new benchmarks in the financial sector.
With a vision to redefine digital banking in Pakistan, JS Bank continues to invest in transformative solutions
that empower customers and create a lasting impact across communities.