Showbiz: After successfully adhering to strict COVID19 SOPs and presenting a glamorous showcase on Day One, Day Two of the bridal extravaganza continued on the same line of glamour, glitz, and bridal statements. As always PHBCW left its audience stunned with its majestic stage, uniquely set for a kind fashion show.
Show One on Day Two of the bridal extravaganza kicked off with The House of Arsalan Iqbal’s Mata-e -Jaan (Sweetheart) Ceremonial which was inspired by the 11th-century Muslim culture of Granada, followed by Ayesha Rehman’s Peony Dreams. Her collection incorporated timeless styles with modern cuts and applications. The next showcase was by Karismash by Ahson Shoaib with his Dastaan-e-Mohabbat collection which was based on the endless tales and endeavours of love and pain. The colour palette ranged from rustic tones to royal reds encompassing the true shades of love. Show One of Day Two came to a close with Tabya’s Khaas-Mahal. Her collection was a tribute to our diverse heritage from the Mughal Era and the artisans that have preserved the treasures of the craftsmanship for generations to come.
Show Two started with the debutant Kashee’s collection Parihaan with beautiful patterns of embroidery, embellishments, and motifs. This was followed by a special segment titled The Gentlemen’s Club featuring capsule collections of J., Almirah, and Diner’s. Day Two of PHBCW came to an end with Umsha by Uzma Babar’s Zeenat which embodied the poise, regality, and grace a bride of today possesses. Her collection encompassed all the qualities, colours, and festivities that come with the wedding season in Pakistan,
Day two of the three-day bridal extravaganza had an amazing line up of celebrities walking for the designers – ace designer Munib Nawaz walked the ramp for The House of Arsalan Iqbal, and the stunning Ayesha Omer graced the runway for Faiza Rehman. Hira Mani show-stopped for Karismash by Ahson Shoaib, while the gorgeous Mawra Hocane and Ameer Gilani walked for Tabya Official. The debutant Kashee had an array of artists walking down the ramp for the brand’s first showcase including Sana Fakhar, Fizza Ali, Shaista Lodhi, Sahiba, Alizeh Shah, and Urwa Hocane. The very charming Aijaz Aslam walked the ramp for J., Umsha by Uzma Babar brought Pakistan television’s most-followed and loved artists Imran Ashraf and Yumna Zaidi to close the show for her.
Hair and makeup for the show are being done by N-Pro and N-Gents. All public relations operations and media liaison is being carried out by the in-house team of HUM Network Limited in collaboration with Moiz Kazmi and his team at MK Digital PR, along with show production, direction, choreography, and execution by the Special Projects &Events team at HUM Network Limited.
Sultana Siddiqui – President HUM Network Limited
It gives me great pride to see how the Bridal Couture Week has evolved over the past decade, and though the COVID pandemic has brought such activities to a standstill we are presenting the show with all the SOPs intact, to bring normalcy to everyday life. HBCW has become a benchmark of the bridal fashion season, a platform where emerging designers get an opportunity to showcase alongside their illustrious peers. Apart from that the exposure is given to all participants via HUM Network’s global reach, the response that the designers receive is unsurpassed thus making it not only a platform for creative expression but also a highly viable one from a business standpoint.
SPONSORS’ ACKNOWLEDGEMENT
The 18th edition of the country’s biggest bridal extravaganza is presented by Pantene, powered by Telenor, Hygiene Partner Hemani Herbal, Fragrance Partner J., Radio Partner City FM 89, Food Partner Food Panda and beverage Partner is Nestle Pure Life Active.
Day 2: Pantene HUM Bridal Couture Show 1
The House of Arsalan Iqbal ‘Mata-e -Jaan (Sweetheart) Ceremonial’
The House of Arsalan Iqbal’s festive couture collection ‘Mata-e -Jaan (Sweetheart) Ceremonial’ is inspired by the 11th-century Muslim culture of Granada. The collection is deeply emotive, thoughtful, and soulful buoyed by the soul mates’ profound emotional connection and a sense of true eternal love.
The collection features 14 festive menswear outfits including sleek jackets, debonair suits, and elegant sherwanis crafted with pure, meticulously handwoven intricately-embedded textural fabric with stunning hues including regal blue, classic turquoise, dramatic black, stunning gold, and mesmerizing mahogany. The collection also showcases four stunning women’s wear outfits such as a turquoise and gold mehndi occasionwear ensemble, a buoyant black and magenta choli lehnga, a formal midnight-blue gown, and an exquisite grey and gold bridal ensemble.
FAIZA REHMAN Peony dream
Faiza Rehman’s Peony Dream is an embodiment of beauty and love. The luxuriously embellished collection incorporates timeless styles with modern cuts and applications. The collection uses unique embroidery techniques incorporated with the glorious flower of luxury in the couture to create a perfect mix of contemporary and traditional fantasy.
Karismash by Ahson Shoaib Dastaan-e-Mohabbat
Just as the name suggests, the collection is based on the endless tales and endeavours of love and pain. The rustic fragrance of Heer Ranjha, Sohni Mahiwaal, Laila Majnurising from the lands of Asia, intertwined with the melancholy of fate bringing eternal memory to the tales is what the brand is set to showcase. The colour palette ranges from rustic tones to royal reds encompassing the true shades of love.
Tabya Khaas – Mahal
Tabya’s BCW collection is a tribute to our diverse heritage from the Mughal Era and the artisans that have preserved the treasures of the craftsmanship for generations to come. The collection is a trove of traditional celestial patterns influenced with modern flares, argyles and handcrafted embellishments from the journey of our historical milieu.
Day 2: Pantene HUM Bridal Couture Show 2
Kashee’s Parihaan
Kashee’s PHBCW debut bridal collection has a wide range of hand embroidered bridal wear with beautiful patterns of embroidery, embellishments, motifs and intricate dabka, kora, pearl work, diamantes, naqshi, sheesha work. The collection has a diverse colour palette including red, yellow, green, orange, black, white, maroon, and purple.
The Gentlemen’s Club
Featuring the creations of J., Almirah and Diner’s, this year, PHBCW introduces The Gentleman’s Club with a capsule collection of grooms’ wear and formals especially curated for the men of the 21st century.
Umsha by Uzma Babar Zeenat
Umsha’s latest bridal collection ‘Zeenat, embodies the poise, regality, and grace a bride of today possesses. Encompassing all the qualities, colours, and festivities that come with the wedding season in Pakistan, Zeenat fulfils it all, down to the meticulous sequins and elegant motifs. The collection showcases remarkable silhouettes, extravagant textures and impeccable attention to detail. Zeenat tells the time old tale of romance and adventure, depicting a bride’s new journey in life. With memories to cherish and bold colours to explore, Umsha’s bridal collection is one that stands out due to its compelling uniqueness, creating a world of its own, filled with stories waiting to be told.
