LEPAS to Host First Global Elegant Lifestyle Week in October

LEPAS, Chery Auto’s premium new energy vehicle (NEV) brand, will host its inaugural LEPAS Global Elegant Lifestyle Week in October during the 2026 Chery International User Summit.

The event will bring together global users, partners and guests from different industries. It will explore how mobility can connect with everyday life in the new energy era.

LEPAS said the initiative aims to expand the concept of elegance beyond automobiles and into broader lifestyle experiences.

LEPAS Connects Mobility With Global Cultures

Ahead of the event, LEPAS has participated in cultural and lifestyle activities across several international markets this summer.

The brand has appeared at historic cinemas in Europe, equestrian events in Southeast Asia, fashion gatherings in South Africa and art and design events in London.

These engagements have allowed LEPAS to explore how its concept of “elegant mobility” can connect with different cultures and lifestyles.

At a Malaysian equestrian event, the brand engaged with young riders. LEPAS also participated in the Transilvania International Film Festival and the Venice International Film Festival.

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In London, the brand connected with designers during the London Design Festival. Each event offered a different interpretation of lifestyle and elegance shaped by its local cultural setting.

Three Pillars Define LEPAS Brand Approach

LEPAS builds its brand concept around three core pillars: Leopard Aesthetics, Elegant Technology and Exquisite Space.

According to the company, these pillars guide its approach across international markets. Design focuses on self-expression, technology supports a comfortable user experience, while interior space addresses everyday needs.

The company said bringing these concepts into real-world settings helps customers experience its approach to elegant mobility.

Brand Expands Engagement Across Global Markets

LEPAS said its international strategy focuses on maintaining consistent brand values while understanding local cultures and responding to customer needs.

In South Africa, the company began engaging with communities before launching its products in the market. Its activities have included sporting events, fashion shows, cultural gatherings and community initiatives.

The brand has also partnered with the BLACK COFFEE Foundation on a children’s welfare home initiative, linking its international lifestyle activities with community engagement.

LEPAS said these efforts form part of a broader strategy that connects cultural engagement with market development. The company aims to build awareness through lifestyle experiences before expanding through product and brand launches.

Global Lifestyle Week Set for October

LEPAS is gradually positioning itself beyond its traditional automotive role by connecting mobility with everyday lifestyle experiences.

The company said technology should support daily life while design and user experience remain central to its approach.

The LEPAS Global Elegant Lifestyle Week in October will bring together these international activities. Global users, partners and cross-industry guests will participate in the event during the 2026 Chery International User Summit.

About LEPAS

LEPAS is Chery Auto’s premium NEV brand. The company focuses on developing mobility experiences based on Leopard Aesthetics, Elegant Technology and Exquisite Space.

LEPAS says it has a global dealer network of more than 500 sales and service outlets. The brand is expanding its international presence through localized operations and products tailored to customers in different markets.