Karachi, July 19th 2018: Pakistan’s premier entertainment network, Hum Network Limited, is proud to announce that the third Hum Style Awards will be taking place on 1st September, 2018. Within a short span of time, the HSA’s have become highly coveted and are well-recognized for their credibility and focus on quality. The show intends to continue setting new benchmarks with its third edition this year.
Since its inception two years ago, the HSA have placed great importance on impartial results that encourage and applaud well-deserving individuals working in the fields of fashion, entertainment and not only that HSA also acknowledges individuals from the field of music, sports, television hosts based on their personal style.
The ceremony’s highlights also include a range of unique performances and a glamorous red carpet. The Hum Network has always sought to raise the bar with its projects and according to President Sultana Siddiqui, the HSA are indicative of the network’s consistent efforts to support Pakistani entertainment industry.
“We are proud to be pioneers in the field of entertainment,” she says. “In our projects, it is always our aim to seek out new talent and provide a platform for them and these awards are involved in facilitating this purpose. The HSA are the first of its kind in the industry. For two years we have successfully provided entertainment while at the same time recognizing industry leaders, trendsetters and promising talent. With the third ceremony this year, we are continuing with our efforts to maintain complete transparency with our results, celebrating the fashion and entertainment industry while simultaneously endeavoring to provide stepping stones that will help in building and developing the industry further.”
The 21 highly anticipated awards that will be given out this year are:
Best Model – Female 2018
Best Model – Male 2018
Hair and Makeup Artist of the Year
Fashion Photographer of the Year
Rising Star 2018
Fashion Publication of the Year
Retail Brand of the Year – Apparel
Designer of the Year – Lawn
Designer of the Year – Prêt Wear
Designer of the Year – Demi Couture
Designer of the Year – Menswear
Designer of the Year – Bridal
Most Stylish Television Host 2018
Most Stylish Performer – Female 2018
Most Stylish Performer – Male 2018
Most Stylish Sports Personality 2018
Most Stylish Actress Television 2018
Most Stylish Actor Television 2018
Most Stylish Actress Film 2018
Most Stylish Actor Film 2018
Style Icon 2018
In addition, the awards promise to be a star-studded extravaganza, helmed by some of the entertainment industry’s finest talents and assembling together an illustrious mix of known veterans and newcomers. Four of the country’s most popular young performers, Ahmed Ali Akbar, Asim Azhar, Syra Shahroz and Ainy Jaffri will be hosting this year’s ceremony. The music has also been composed by Asim Azhar.
Faheem Azam has written the script and will also be overlooking stage direction while the challenging task of choreography is being shared between Shazi, Ghani and Ilona Sandra Bakier from Warsaw, Poland. Hunny Haroon and Ebtisham Ahmed are in charge of costume design and hair and makeup will be carried out by the N-Pro and NGents teams at Nabila. Placing emphasis on celebrity styling, Mehek Saeed, Amal Qadri and Rao Ali Khan have been taken on board as official stylists. The show design and direction will be implemented by Hum Network.
Ultay Mozay and Nine Lines have been enlisted for the arrangement of press giveaways and press and PR for the event will be handled by Take II PR.
About HNL: HUM Network Limited was launched on January 17, 2005, with its flagship channel, HUM TV. In a short span of 11 years, HNL has become the number one general entertainment network of Pakistan by creating a niche for itself with its stellar productions and for highlighting social issues and educating the masses. HNL plays are bagging awards for best TV plays consecutively since its inception and its popularity has gone beyond borders and is being watched all over the world including UK, middle east ,north Africa ,North America, Canada, Australia and New Zealand. HNL also boasts the first 24-hour food channel in South Asia, HUM Masala, the ever popular Style 360 – the most sought after platform for fashion and lifestyle, and HUM Sitaray, a rapidly growing family-based entertainment channel catering to multiple genres of drama serials, soaps, sitcoms, fashion shows, game shows and much more. Other than the channels, HNL also boasts its own publications including the highest circulated culinary magazine, Masala TV Food Mag, G.L.A.M – a monthly magazine by Style 360 that focuses on glamour, lifestyle, arts and media, Masala Cookbooks, Bridal Couture Week Catalogues and Newsline, a monthly current affairs magazine. HUM Network Limited is Pakistan’s only publically listed entertainment network on Pakistan Stock Exchange.