Hamdard Pakistan, a leading name in wellness and food products, has officially announced its partnership with Karachi Kings as the “Wellness and Food Partner” for the ongoing Pakistan Super League (PSL) season, marking a major step in the company’s expansion into sports-based engagement platforms.
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To commemorate the collaboration, Hamdard Pakistan hosted an exclusive meet-and-greet session along with a formal signing ceremony on Friday, April 17, 2026, at a local hotel in Karachi. The event brought together Karachi Kings players, team management, and senior officials from Hamdard Pakistan in a vibrant and interactive setting.
The gathering provided an opportunity for players, management, and stakeholders to interact directly, while also formally celebrating the strategic partnership through a signing ceremony. The collaboration highlights a shared vision to promote health, energy, and active lifestyles through cricket.
Speaking at the occasion, Hamdard Pakistan COO Faisal Nadeem Mangroria said the partnership aligns with the company’s mission to promote physical and mental well-being. He added that cricket, being one of Pakistan’s most widely followed sports, provides a strong platform to connect with communities and encourage healthier living.
Hamdard Pakistan emphasized that the partnership with Karachi Kings reflects its broader strategy of engaging with national sports platforms to strengthen its outreach. The initiative also underscores the growing synergy between sports and wellness industries in Pakistan.
