Lahore, 06 September, 2024: Finance teams have just five years to transform or risk becoming
irrelevant, according to a new report by ACCA (the Association of Chartered Certified Accountants) and
Chartered Accountants ANZ in association with PwC. The report, Finance evolution: Thriving in the next
decade, stresses the vital role finance teams play in building sustainable businesses and urges CFOs
and finance leaders to take immediate action.
Drawing on insights from over 150 finance professionals and 2,300 survey responses, the report shows
that businesses now demand a broader skill set from their finance teams, as retrospective reporting and
traditional approaches to planning and forecasting alone no longer meet key decision-makers’ needs.
Being pre-emptive is the order of the day.
The report highlights some ongoing concerns raised by survey respondents:
? A lack of clarity on how finance can add value to the business (38%)
? Finance being seen mainly as a cost centre (32%)
? Current technology not meeting the needs of the organisation (30%)
Finance teams must embrace technologies like artificial intelligence, machine learning and data
analytics, to enhance decision-making and operational efficiency. These technologies help finance
teams reduce manual tasks, boost efficiency, and be recognised as key drivers of growth rather than
merely number crunchers. The role of finance has also expanded to include leadership on long-term
value creation including sustainability issues.
However, the report also emphasises that as finance teams undergo this transformation, the importance
of ethics must remain at the forefront. With the increasing reliance on technology and data, maintaining a
strong ethical foundation is crucial to building and sustaining trust.
Helen Brand OBE, Chief Executive of ACCA, said, ‘For finance teams to stay relevant, they need to look
ahead. CFOs and finance leaders must ensure they are measuring both the long-term and short-term
goals of sustainable business models effectively. The role of the CFO is fast evolving beyond finance to
encompass wider value creation and management.’
Ainslie van Onselen, Chief Executive Officer of Chartered Accountants ANZ, stated, ‘While the arrival of
new technology presents exciting opportunities to radically transform and improve the way we work, the
one thing that must never change is our profession’s strong ethical standing. While we upskill and future
proof our technology capabilities, we must also remain firmly focused on the ethical role that financial
professionals – especially Chartered Accountants – must play.’
Moreover, the report highlights significant skill deficits in the areas of digital, data, and sustainability.
Addressing these gaps is essential for finance teams to lead effectively in the next decade.
Simon Seymour, Partner at PwC, noted, ‘Respondents highlighted their biggest skills gaps as digital
skills, data skills and sustainability skills. A critical question for the industry, as a whole, is why these
skills gaps remain so pronounced and how far organisations should go to own the skills agenda, and not
just rely on traditional training.’
The report is a clear call for action: finance teams must embrace new technologies, develop critical skills
in digital, data, and sustainability, and uphold the highest ethical standards to ensure they remain
integral to their organisations’ success in the years to come.
Read the report online.
