Empathy in Every Bite: PIMA Partners with Cheezious for Palestine Relief.

Islamabad – 7 th March,2024: Cheezious, a proud Pakistani brand, has proudly partnered with
PIMA in a collaborative effort to support families in Palestine. This strategic alliance adds
substantial credibility to Cheezious’ commitment to social impact, positioning the brand as a
beacon of corporate responsibility. By aligning with key stakeholders, Cheezious invites a
broader community to join hands in this noble cause.
This initiative is not just a partnership; it’s a testament to Cheezious’ dedication to making a
meaningful impact beyond its culinary offerings. The strategic collaboration with PIMA reflects
Cheezious’ earnest commitment to social responsibility and global welfare. The campaign,
rooted in a strategic communication approach, focuses on resonating with the audience by
conveying a powerful core message: “Every Order Counts – Cheezious Donates Rs 50 to
Families in Palestine.” This initiative, are not merely placing orders for delicious meals; they are
becoming integral contributors to a cause that transcends borders and brings hope to
families in need.
“Head of Marketing at Cheezious Zohaib Hassan said, our partnership with PIMA is not just
about making a difference; it’s a commitment to creating a positive impact on a global scale.
Through the ‘Every Order Counts’ campaign, we invite our customers to be active contributors
to a cause that extends beyond delicious meals. The collaboration with PIMA adds depth to
our commitment to social impact and also the collective efforts that will make a meaningful
difference in the lives of families in Palestine.”
This initiative is a testament of fostering positive change and making a lasting impact. PIMA &
Cheezious invites its customers, stakeholders, and the community to join hands in this noble
cause, turning every order into a beacon of hope for families in Palestine.