EFU Life and Discount World Forge Strategic Alliance to Elevate PRIMUS Loyalty Program

EFU Life Assurance Ltd. A leading Life and Health insurer, Family Takaful operator, and Retirement Solutions provider in the private sector of Pakistan, has formally signed a business agreement with Discount World, a premier alliance aggregator in Pakistan, marking a significant milestone in the evolution of the PRIMUS Loyalty Program.
The signing ceremony brought together senior leadership from both organizations, underscoring the mutual commitment to delivering exceptional value to EFU Life's clientele. Present at the occasion were Ms. Aman Hussain, Head of Marketing, and Mr. Faizan Shuja, Lead – Strategic Alliances & Digital Experience at EFU Life Assurance Ltd., alongside Mr. Moiz Ali Khan, Director Business and Ms. Dania Farid, Head of Brand & Partnerships at Discount World.
This strategic collaboration marks a decisive step forward in strengthening the PRIMUS loyalty experience, reaffirming EFU Life's commitment to bringing excellence to its clients.
Through this partnership, EFU Life PRIMUS is set to significantly expand its horizons, offering a more dynamic and refined loyalty program backed by deep industry expertise. EFU Life PRIMUS clients will gain access to an array of Pakistan's finest brands, thoughtfully selected to elevate their everyday experiences across Food, Lifestyle, Leisure and Wellness categories.
EFU Life extended its sincere appreciation to the Discount World team for their continued support and collaborative spirit in advancing this initiative, expressing confidence that this partnership will open new opportunities of value for clients across Pakistan.