Competition Law Training Strengthens Unilever Pakistan’s Compliance Culture
Competition Commission of Pakistan conducts employee training at Unilever Pakistan to promote fair competition, ethical business practices and regulatory awareness.
Unilever Pakistan hosts CCP training on competition law, promoting compliance, fair competition, ethical business practices and regulatory awareness.
KARACHI: Unilever Pakistan has reaffirmed its commitment to ethical business practices and regulatory compliance by hosting the Competition Commission of Pakistan (CCP) for a specialised employee training programme on competition law at its head office in Karachi. The initiative brought together senior officials from the Commission and Unilever Pakistan’s leadership to enhance employee understanding of fair competition, transparency and responsible corporate conduct.
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The training focused on strengthening awareness of the legal framework governing competition in Pakistan while encouraging informed decision-making and a culture of integrity across the organisation.
Competition Law
The session featured presentations by senior CCP officials, who explained the Commission’s role in promoting competitive markets and preventing anti-competitive practices. Employees received practical guidance on compliance requirements and the importance of maintaining fair business conduct in an evolving regulatory environment.
Speaking at the event, Amir R. Paracha, Chief Executive Officer of Unilever Pakistan, said integrity and responsible business practices remain central to the company’s operations. He noted that continuous learning plays a vital role in building a culture of accountability and thanked the Competition Commission of Pakistan for sharing its expertise to help employees better understand fair competition principles.
Highlighting the importance of regulatory engagement, Aman Ghanchi, Company Secretary and PTAB General Counsel PC & Foods at Unilever Pakistan, said the CCP plays a critical role in ensuring fair competition and addressing deceptive marketing practices. He added that effective regulation depends not only on enforcement but also on constructive engagement and timely guidance for businesses. Ghanchi said initiatives such as the training programme strengthen compliance while encouraging meaningful collaboration between regulators and the private sector.
Farid Ahmad Tarar, Chairman of the Competition Commission of Pakistan, said competition compliance begins with awareness. He noted that organisations equipped with a stronger understanding of competition law are better positioned to make informed decisions and contribute to a transparent and competitive marketplace. He also commended Unilever Pakistan for investing in employee awareness and compliance.
During the programme, Dr. Ikram ul Haq, Director General and Head of the Market Intelligence Unit at the CCP, outlined the Commission’s mandate and responsibilities. Marryum Pervaiz, Secretary to the Commission and Head of Merger & Acquisition and Advocacy, discussed deceptive marketing practices as well as merger and acquisition regulations. Maliha Quddus, Director (Cartels), provided insights into abuse of dominant market position and prohibited agreements under Pakistan’s competition laws.
The training concluded with an interactive question-and-answer session, enabling employees to engage directly with Commission officials and discuss practical regulatory scenarios.
Unilever Pakistan said initiatives like this reflect its continued commitment to maintaining the highest standards of ethics, transparency and compliance while supporting a fair and competitive business environment in Pakistan.
