The most popular application is TikTok nowadays; it has billion of users around the world. It is basically a video sharing application owned by a Chinese Company Byte Dance. Vanessa Pappas was the CEO of TikTok but in May 2021, TikTok appointed Shou Zi Chew as their new CEO. It is known as Douyin ( ?? ) in China and meaning of it is “Vibrating Sound”. It is available in around 40 languages.
You can enjoy TikTok directly but if you want to make your own videos, so you’ll have to create an account. It is pretty easy to use TikTok and even it’s a source of enjoyment.
What does TikTok offers for making videos? It offers sounds, effects and filters for making a video. It offers sounds to act on them, effects to add in the videos as per our choice and filters to enhance beauty.
For some people it’s a source of income too; TikTokers those are having a million followers are getting paid for their each and every video. Brands are reaching out to the most followed TikTokers and are creating partnerships with them. Then the person who has accepted the partnership is getting paid by the brand for just a single video; it’s just like ads.
Now everyone is having a question that how is this application making money for itself; so this is all about ads over here too. It offers paid advertisements for brands for the promotion of their products and services. Brands have the best option to use TikTok as their marketing platform.
Many of the countries banned the most popular application TikTok which includes India, U.S and Pakistan. They all have their own reasons to ban Tiktok but Pakistan has the reason of incidents behind that. Incidents were increasing day by day in Pakistan due to TikTok. How? People were using TikTok while driving and in this case they met with the accidents. Due to this Pakistan banned TikTok on October 9, 2020 but unbanned it after 10 days on October 19, 2020. Then again in March, 2021, court ordered ban again due to the continuous Incidents.
