Pasoori Crosses 1 Billion YouTube Views, Marking Global Milestone for Pakistani Music
Coke Studio Pakistan’s hit song ‘Pasoori’, performed by Ali Sethi and Shae Gill, has surpassed one billion YouTube views, becoming a landmark achievement for Pakistani music worldwide.
Coke Studio Pakistan’s Pasoori crosses one billion YouTube views
Released in February 2022 as part of Coke Studio Pakistan Season 14, Pasoori quickly became a global sensation. The track blends Punjabi and Urdu lyrics with contemporary production and traditional folk influences.
Its popularity soon extended beyond Pakistan. Audiences across South Asia and other parts of the world embraced the song, making it one of the most recognisable Pakistani tracks of the streaming era.
A Collaboration of Leading Pakistani Artists
Pasoori was curated and produced by Xulfi. Ali Sethi developed the song’s narrative and co-wrote it with Fazal Abbas.
The track was co-composed by Ali Sethi and Xulfi. Abdullah Siddiqui and Sherry Khattak contributed to the musical arrangement. Meanwhile, Siddiqui and Xulfi led the production.
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The song’s visual identity also played an important role in its success. Kamal Khan directed the music video, while Ahsan Raza handled cinematography.
Hashim Ali worked on production design and art direction. The video featured prominent figures including Sheema Kirmani and Seraiki jhoomar-style dancers.
‘Pasoori’ Finds Audiences Around the World
The song’s international popularity was visible soon after its release. In 2022, Pasoori ranked among Google’s most searched songs globally.
It placed second in the Songs category of Google’s Year in Search. It also ranked first in the Hum to Search: Top Songs category.
Moreover, the song continued to grow through social media and user-generated content. It has generated more than two million user-created videos on YouTube Shorts.
90% of Official Video Views Came From Abroad
Pasoori’s international reach stands out even among Pakistani digital content.
According to the announcement, around 90% of views on the official music video came from international audiences. The video has also been watched in more than 60 countries.
Pakistani YouTube channels receive more than 60% of their overall watch time from audiences outside the country. However, Pasoori has achieved an even stronger international footprint.
The milestone highlights the growing global reach of Pakistani music and culture through digital platforms.
Coke Studio Celebrates Major Milestone
Sami Wahid, General Manager for Pakistan and Afghanistan at The Coca-Cola Company, described the achievement as a landmark moment for Coke Studio and Pakistani music.
He said the milestone reflects Coke Studio’s long-standing effort to give Pakistani artists and cultural ideas a global platform.
Farhan Qureshi, Google Cluster Director for Pakistan, the Philippines, Thailand and Frontier Markets, also highlighted YouTube’s role in connecting Pakistani culture with international audiences.
He described Pasoori as an example of how local music can cross borders and develop a worldwide following.
Coke Studio’s Global Digital Reach
The Coke Studio Pakistan YouTube channel now has nearly 18 million subscribers. Pasoori remains the channel’s most-watched video.
The one-billion-view milestone further strengthens the franchise’s international presence. It also demonstrates the continued demand for Pakistani music, languages and cultural expression.
Four years after its release, Pasoori continues to attract new listeners worldwide. Its latest milestone marks a significant moment for the artists, creators and production teams behind the song.
