Dubai World Trade Centre : Pakistani beauty brands are set to make a strong impression at Beautyworld Middle East 2025—the region’s largest and most influential trade fair for the beauty and wellness industry—taking place from 27 to 29 October 2025 at the Dubai World Trade Centre.
Now in its 29th edition, Beautyworld Middle East has grown into a vital hub for global beauty professionals, drawing in over 75,000 visitors and 2,400 exhibitors from across the world. For Pakistani exporters, manufacturers, and distributors, the three-day event presents an exciting opportunity to connect with international buyers, explore new markets, and showcase the best of what Pakistan’s beauty industry has to offer.
This year, Pakistan will be represented by 40 beauty and wellness companies—making it one of the country’s most prominent showings at the event. Among them, 16 companies are receiving support from the Trade Development Authority of Pakistan (TDAP) as part of the official Pakistan Pavilion, while 27 companies are exhibiting independently. This strong turnout reflects the growing ambition and global outlook of Pakistan’s beauty and personal care sector.
Well-known names such as Junaid Jamshed (J.), Hashmi Surma, Saeed Ghani, Rivaj Cosmetics, and Nexton (I & K Enterprises) will be exhibiting alongside 35 other companies. Together, they will present a diverse and impressive range of Made-in-Pakistan products—spanning hair and salon supplies, cosmetics and skincare, fragrance as well as personal care and hygiene products.
As global interest continues to rise in halal-certified, herbal, and affordable beauty solutions, Pakistan’s participation in Beautyworld Middle East is more than just symbolic—it’s a meaningful step forward in building international visibility, trust, and long-term trade relationships.
Beautyworld Middle East is a remarkable platform for the exhibitors from Pakistan, as it provides a major gateway adjacent to the buyers globally.
