iFFALCON Enters Pakistan with Lahore Launch, Unveils U95A and U85A TVs

iFFALCON, a smart technology brand and sub-brand of TCL, has officially entered the Pakistani market with a launch event in Lahore. The company unveiled its latest television portfolio before media representatives, content creators, business partners and industry stakeholders.

The launch marks a new phase in iFFALCON’s international expansion. The brand, founded in 2017, now operates across more than 43 countries and regions. It uses TCL’s expertise in television and display technology while maintaining a separate identity aimed at younger and digitally connected consumers.

Smart TVs are becoming increasingly important as Pakistani consumers spend more time watching streaming platforms, sports, gaming and other digital content.

U95A leads the new portfolio

The flagship iFFALCON U95A took centre stage at the Lahore event. The television features QD Mini LED technology, high HDR brightness and a QLED display designed to deliver vivid colours and detailed images.

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The U95A can reproduce billions of colours and covers 93% of the DCI-P3 colour gamut. It also features a colour optimisation system designed to produce more natural skin tones.

A native 144Hz refresh rate supports smoother movement, making the television suitable for sports and gaming as well as movies and regular viewing.

The model also includes ONKYO 2.1-channel Hi-Fi audio, offering clearer dialogue, balanced sound and enhanced bass. The U95A will be available in 98-, 85-, 75-, 65-, 55- and 50-inch sizes.

U85A adds another large-screen option

iFFALCON also introduced the U85A as part of its initial Pakistani line-up. The model combines QD Mini LED technology with up to 384 local dimming zones to provide greater control over brightness and image detail.

Like the U95A, the U85A features a native 144Hz refresh rate and ONKYO 2.1-channel Hi-Fi audio. It will be available in 85-, 75-, 65- and 55-inch sizes.

iFFALCON targets younger consumers

Director Sales & Marketing iFFALCON Pakistan Majid Khan Niazi said Pakistan offered an important opportunity for the brand because of its young and highly connected population.

He said entertainment, gaming, sports and digital content had become increasingly important in everyday life. The company aims to offer advanced television technology through products that remain contemporary and accessible.

The brand plans to expand its Pakistani presence through retail and e-commerce partnerships, consumer campaigns and after-sales support.

iFFALCON said it also aims to build long-term consumer confidence through accessible premium technology, reliable service and stronger local engagement.