Gatorade Launched With the Biggest Fitness Festival Pakistan
KARACHI – World’s number 1 sports drink, Gatorade organized #SweatAThon – Pakistan’s biggest fitness festival at Moin Khan Academy in Karachi on November, 24th 2019.
The program kickstarted at 3 pm with a Press Conference hosted by Khalid Malik & Ayesha Omar. Press Conference featured senior representatives from Pepsi-Cola International, Pakistan Beverages Limited along with Pakistan’s legendary fast bowler, Shoaib Akhtar. Specifically the below:
- Mr. Yasin H Kassam MD & CEO Pakistan Beverage Ltd., Beverage pioneer in Pakistan having more than 50 years of beverage experience
- Mr. Siraj Kassam Teli Director Pakistan Beverage Ltd.
Chairman BMG Group
Recipient of Sitar e Imtiaz - Mr. Zaid Yasin Director, Pakistan Beverage Ltd.
- Mr Nusair Siraj Teli Director, Pakistan Beverage Ltd.
- Mr Agha Muhammad Khan General Manager, Pakistan Beverage Ltd.
- Jamal Shirazi Senior Franchise Manager PepsiCo
- Ather Baghpatee Senior Marketing Manager PepsiCo
- Shoaib Akhter Legendary Pakistani Fast Bowler
At 5 pm, Pakistan’s leading fitness Icon, Nusrat Hidayatullah started her boot camp followed by a LIVE performance by the iconic Pakistani band, Strings. #SweatAThon was a family friendly event with a special space dedicated and created for children as well. The overall agenda for the night was to promote the culture of health and fitness while encouraging people to deliver their best performance not just when it comes to sports but also in their daily lives.
This was followed by a 5KM marathon in which cash prizes were distributed to the winners of the marathon – PKR 50,000/- for first place, PKR 30,000/- for second place, PKR 15,000/- for third place and gift vouchers worth PKR 5,000/- for the next 30 winners.
