Five Pakistani companies are participating in Eurobike 2026, the world’s largest trade fair for bicycles and e-mobility, as they seek to expand exports and strengthen their presence in international markets.
The four-day exhibition officially opened on Wednesday at Messe Frankfurt in Germany and is expected to attract more than 30,000 visitors from nearly 100 countries. Around 800 exhibitors from over 40 countries are showcasing the latest innovations, products and technologies in the cycling and e-mobility sectors.
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Pakistan’s delegation includes Amazing Industries, FC Industries, Solehre Brothers, Servis Tyres and Jaffson Enterprises. The companies are presenting a range of bicycle components and cycling apparel, highlighting the country’s growing manufacturing capabilities and export potential.
The event provides an important platform for networking, business development and exploring emerging trends in the global cycling industry.
Muhammad Afzaal, Director Sales and Marketing at Amazing Industries, said the company already maintains a strong export footprint in Europe and is participating in the exhibition to further expand its market reach.
“We already have strong exports in Europe and are participating in Eurobike to grow further. We hope to receive a positive response, establish new business connections and expand our operations,” he said.
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Muhammad Ali Mirza, General Manager of Servis Tyres, said the company had achieved encouraging results during its participation in last year’s exhibition.
“We participated in this exhibition last year and had a positive experience, with strong participation from American and European buyers. As the event begins today, we look forward to achieving promising results and securing new business opportunities,” he said.
Now in its 34th edition, Eurobike continues to serve as a key international platform for innovation, collaboration and the future development of cycling and e-mobility industries worldwide.
The participation of Pakistani exhibitors reflects the country’s efforts to increase exports, strengthen industrial competitiveness and build stronger commercial links with global markets.
