Bird Box challenge: YouTube bans harmful prank videos

After many dangerous challenge videos have gone viral, like the Bird Box and Tide Pod challenges, YouTube has updated its guidelines to directly ban all challenges and pranks that are dangerous or emotionally distressing.

The move comes in response to challenges that have sometimes resulted in death or serious injury. Just a few days ago, a teenager crashed a car while attempting the Bird Box challenge. The challenge requires people to blindfold themselves while doing ordinary things.

The Google-owned video-sharing site said such material had “no place on YouTube”.

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