Karachi : IPPA (International Pakistan Prestige Awards), the biggest independent,
star-studded Pakistani event taking place internationally, is all set for its fourth outing, this time in
Istanbul, after two successful stints in the UK and one in Norway. The awards ceremony will be held at
Halic Congress Center, on October 31, 2021.
The first IPPA happened in 2017, celebrating 70 years of Pakistan, and since then there has been no
looking back. With our media and showbiz industry supporting the Awards in great numbers in the past,
this year too it is expected that many top celebrities will be representing Pakistan and presenting a
progressive image of our country to the rest of the world by promoting Pakistani cinema, television,
fashion and music, especially at a time when economic activity has been at an all-time low, and
international events have been cancelled or postponed.
The two founders of IPPA, Ali Malik and Mukhtar Ahmad sounded very jubilant and positive when
announcing the event. Speaking on the occasion Malik said, “We have had to face many challenges this
time thanks to the pandemic and have postponed and even changed destinations a few times but were
determined that we could continue to keep Pakistan’s flag flying high, in spite of all odds. Therefore,
keeping the Covid-19 SOPs in mind, we are organizing the event in an auditorium that can accommodate
double the number of audience we are targeting, and Inshallah, will execute it without risk to any of the
participants and stakeholders.”
Ahmed said, “We are continuing with IPPA this year although it means less revenue as we won’t be
selling tickets to full-capacity, but we felt it is our duty not to disappoint our fans and supporters, and to
continue exposing our talent to the world.”
Organized by Vision Events International and Lollywood Entertainment, like every year, the PR of IPPA
Awards 2021 is being handled by Starlinks PR & Events and the official media partner is HUM network.
Backstage is being managed by Production 021, digital by THORpr, and choreography by WSDC.
