Karachi : The Trade Development Authority of Pakistan (TDAP), Agriculture and Food Division (AFD), in collaboration with MNS University of Agriculture, Multan, successfully organized the first seminar titled “Enhancing Rhodes Grass and Alfalfa Exports; best practices and market Opportunities” on 4th Dec 2024 at Multan. The event aimed to raise awareness about promote high-quality production, certifications, and export regulations for these fodder crops.
The event was inaugurated by Mr. Athar Hussain Khokar, who welcomed participants and highlighted the significance of Rhode Grass and Alfalfa in the country’s agriculture exports. He shared that Rhode Grass exports for the fiscal year 2023-2024 were valued at $10.8 million, while Alfalfa exports grew from $0.42 million in 2022-2023 to $1.37 million in 2023-2024. He emphasized their growing demand, particularly in the Middle Eastern markets.
Dr. Qamar Shakil, Principal Scientist (Fodder) at the Ayub Agricultural Research Institute, Faisalabad, delivered a detailed presentation on optimizing production techniques for Rhodes Grass and Alfalfa. He stressed on the need of producing high quality fodder to boost meat, milk, and dairy production besides their significant export potential.
Ms. Sadia Khan, Trade & Investment Counsellor in Saudi Arabia and Ms. Serrein Asad, Trade & Investment Attaché in Qatar shared valuable insights on market requirements and quality standards for exporting Rhodes Grass and Alfalfa to Middle Eastern markets. They highlighted the importance of adhering to these standards to maximize export opportunities in the region
Speakers from the Department of Plant Protection and the State Bank of Pakistan discussed certification requirements, export facilitation, and procedural guidelines to support Pakistani exporters in meeting international standards
The Vice Chancellor of MNS University of Agriculture, Multan, concluded the seminar by praising TDAP for organizing such a meaningful event. He appreciated the TDAP’s efforts for organizing this seminar and fostering awareness about the export potential of Rhode Grass and Alfalfa.
