Karachi, March 29, 2024: In a ground-breaking move set to redefine cricket broadcasting in
Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the
coveted satellite rights for ICC cricket events in Pakistan until the end of 2025.
This landmark agreement positions Tower Sports (Landing Rights Holder of Ten Sports
Pakistan) as the premier destination for cricket enthusiasts across Pakistan, offering
unparalleled access to the pulse-pounding excitement of six flagship ICC World events. From
the adrenaline-fueled showdowns of the ICC Men’s T20 World Cup 2024 to the electrifying
clashes of the ICC Women’s Cricket World Cup 2025, cricket aficionados can now experience
every exhilarating moment from the comfort of their homes.
Geoff Allardice, CEO of the ICC, hailed the partnership as a momentous leap forward for
cricket in Pakistan, recognizing the nation’s unwavering passion for the sport. Mr. Allardice
said, “We are delighted to welcome Ten Sports into our broadcast partner portfolio. Pakistan
is a very important market for world cricket with a large and passionate fan base, and we
are thrilled to be able to take ICC events to more people over the next two years.”
Duraid Qureshi, CEO of HUM Network Limited, expressing his enthusiasm on Tower Sports’
(Ten Sports) latest achievement said: “This significant milestone demonstrates our
dedication to providing exceptional sports entertainment for viewers in Pakistan. Anticipating
the exhilaration and passion that ICC World Cup events bring, we look forward to delivering
content and experiences that will captivate and inspire cricket lovers and prove that when
we work together with a common goal, we can create a brighter and more exciting future
for the sport we all love.”
Arif Hussain, CEO of Tower Sports (Ten Sports), emphasized the transformative impact of
the partnership, heralding a new era of cricket broadcasting excellence. With Tower Sports
and the ICC joining forces, Hussain promised an immersive viewing experience that would
redefine the way Pakistan experiences cricket. “The strategic collaboration is a testament to
the shared vision of both organizations in promoting sports and delivering top-notch
entertainment to fans worldwide.”
As the stage is set for an unforgettable cricketing spectacle, the alliance between Tower
Sports and the ICC signals a thrilling new chapter in Pakistan’s sporting journey-one filled
with boundless excitement, unforgettable moments and unparalleled cricketing euphoria.
Established in 2005, HNL has been a pioneering force in Pakistani media industry,
consistently delivering high-quality content. Now, with the acquisition of satellite rights for
ICC cricket events in Pakistan, HNL further solidifies its commitment to providing
unparalleled entertainment experiences to its audience, reaffirming its position as a leading
broadcaster in the region.
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