Lahore, Pakistan, February 28, 2024 : In a heartwarming gesture, TCL, Pakistan’s No.1 LED TV
brand, took a truly special initiative to bring joy to the hearts of over 50 children from SOS
Village. Amidst the bustling excitement of PSL, TCL Pakistan extended an invitation to these
deserving children, offering them an unforgettable experience at the cricket stadium.
Transported to the iconic Gaddafi Stadium, the children were immersed in the electrifying
atmosphere as they witnessed the thrilling PSL match between Peshawar Zalmi and
Islamabad United. Surrounded by the cheers of passionate fans and the exhilarating
energy of the game, their faces lit up with delight, creating moments of pure happiness.
As part of TCL Pakistan’s ongoing commitment to fostering community development and
promoting sports among the youth, this initiative exemplifies TCL’s dedication to enriching
the lives of children. The event, set against the backdrop of Gaddafi Stadium, aims not only
to provide entertainment but also to inspire and instill a love for sports in the hearts of
these young individuals.
TCL Pakistan has a long-standing tradition of supporting cricket in Pakistan through
strategic sponsorships with prominent PSL teams, including Peshawar Zalmi, Islamabad
United, and Quetta Gladiators. Through TCL’s #TheCricketLife Campaign and its partnership
with the Pakistan Cricket Board (PCB), TCL is deeply committed to supporting sports and
providing unforgettable experiences to fans. By leveraging these partnerships, TCL Pakistan
consistently seeks opportunities to give back to the community and make a meaningful
impact on society.
Majid Khan Niazi, Marketing Director TCL Middle East and Africa, expressed his enthusiasm
for the initiative, stating, “At TCL Pakistan, we believe in the transformative power of sports to
unite communities and inspire positive change. By inviting the children from SOS Village to
experience the exhilaration of a PSL match firsthand, we aim to create lasting memories
and inspire dreams for a brighter future.”
TCL Pakistan’s collaboration with SOS Village underscores its commitment to social
responsibility and uplifting the lives of children across Pakistan. Through initiatives like
these, TCL Pakistan continues to demonstrate its unwavering commitment to corporate
social responsibility, leveraging its resources and influence to make a meaningful
difference in the lives of individuals and communities nationwide.
