In sync with the spirit of Pakistan’s wedding season, Spotify is all set to turn up the volume and elevate the celebrations. Signaling the unofficial beginning of the joyful Shaadi season in the country, the “Shaadi Hits” playlist on Spotify has seen an incredible 207% surge in listenership since August.
With a “Shaadi” destination that showcases tracks fueling mehndi and dholki celebrations, rehearsals leading up to the wedding day and tracks for the entry of the bride and groom, Spotify is joining in with the festivities.
The “Shaadi Hits” playlist on Spotify has emerged as the go-to destination for wedding enthusiasts, with its top-streamed tracks featuring favorites such as “London Thumakda,” “Laung Da Lashkara,” and “Sadi Gali.” Local tracks include “Nach Punjaban,” “Chhalawa,” and “Pasoori,” all of which promise an unforgettable experience during the course of events included in every desi wedding. Other top wedding playlists include “Punjabi Wedding,” “Mehndi Hits,” and “Shaadi Bhangra.”
New hit tracks perfect for dance practices this wedding season as highlighted by listener streams during this season include “Chaleya” by Anirudh Ravichander, Arijit Singh, Shilpa Rao and Kumaar, and “Heeriye” featuring Jasleen Royal, Arijit Singh and Dulquer Salmaan.
“Shaadi isn’t just a passing season; it’s an integral part of Pakistani culture. Music assumes a vital role in every facet of a Pakistani wedding, from the spirited Tappay during Dholkis to the latest chart-toppers on the Mehndi dance floor,” commented Rutaba Yaqub, Spotify’s Senior Editor for Pakistan, Sri Lanka and Bangladesh. “At Spotify, our mission is to curate and deliver music that resonates with every cultural mood and moment in Pakistani audiences’ lives. That is why we curated a Shaadi Hub with 7 playlists so you can soundtrack your mehndis, entries, dholkis and more,” she noted further.
In the heart of the wedding music scene, top artists in Pakistan during the wedding season include Arijit Singh, Pritam, AP Dhillon, Atif Aslam, and Gurinder Gill. The local music scene shines with stars like Atif Aslam, Abdul Hannan, Kaifi Khalil, and the legendary Nusrat Fateh Ali Khan.
On Spotify, a remarkable annual increase of 78% in user playlists that include keywords like ‘shaadi,’ ‘dholki,’ ‘mehndi,’ and ‘baraat’ has also been observed. These playlists, created by desis worldwide, serve as a global celebration of the Shaadi season, even for those living abroad. With an impressive 156,000 user playlists globally, the excitement of the Shaadi season knows no boundaries; Pakistan itself boasts 7,000 user playlists dedicated to weddings.
As the wedding season continues to enchant and captivate, Spotify is your musical companion, ready to fill every moment with rhythm and harmony. Whether you’re perfecting your dance moves, curating your wedding playlist, or simply soaking in the joy, Spotify has the tunes to make every moment memorable.
