KARACHI – One of the most anticipated and well-loved animated film franchises to come out of Pakistan, the 3 Bahadur, launched the epic conclusion to the trilogy today, the 3 Bahadur – Rise Of The Warriors in the premiere event held in Karachi, which was attended by prominent figures of the industry with their kids and families. The film franchise is the result of a joint venture between Waadi Animations and ARY Films.
3 Bahadur – Rise of the Warriors is a treat for the entire family, a perfect mix of action, drama and comedy by children’s favorite superheroes. The film is full of positive messages about friendship, teamwork and courage and aims to inspire the coming generation to realize that they too hold the power to change the future of Pakistan. The star-studded cast includes some of the most respected names in the media industry with Mehwish Hayat as Erma, Nimra Bucha as Babushka, Fahad Mustafa as Amna’s father, Behroze Sabzwari as Deenu Chacha, Sarwat Gillani as Saadi’s mother, Khalid Malik as Kamil’s Father, Faheem Khan as Ghonchu and Mustafa Changezi as Tony. Also returning to the film are Zuhab Khan as Saadi, Arisha Razi as Amna and Bahar Amir Shafi as Kamil.
Set in the fictional town of Pakistan, Roshan Basti (Town of Light). The plot revolves around now fourteen years old Amna, Saadi and Kamil, who are happy that they have gotten rid of all the evil from their town, unaware that there is a new visitor in town who brings massive amount of trouble with her. The warrior queen, Erma, an escapee from another world, disguised as a circus performer. She deceives the 3 Bahadur into helping her defeat her enemies Babushka. Deenu Chacha and the 3 Bahadur find themselves divided on whom to side with. Roshan Basti experiences a devastating drought, which could spread all over the world – now it’s up to the 3Bahadur to save the world.
Founder and President – ARY Digital Network and Director Waadi Animations, Mr. Salman Iqbal said:
“The opportunity to connect with children and keeping the content relevant and relatable was quite a challenge, but our team at ARY Films and Waadi Animations did a remarkable job, the success of the 3 Bahadur trilogy is proof of just how important a role superheroes play in shaping the morals, ideologies and imaginations of children”.
Speaking at the event, CEO – Waadi Animations, Academy Award Winning Film Director and Creative Director of the ‘3 Bahadur’ franchise Ms. Sharmeen Obaid-Chinoy said: “This is an exciting moment for us at Waadi Animations, the 3 Bahadur trilogy is coming to an epic conclusion and we couldn’t be happier with the efforts and dedication of our team to make this project a reality. The love and appreciation shown by both the young and old alike is overwhelming and embracing Amna, Saadi and Kamil as their very own superheroes makes us all exceptionally proud.
CEO – ARY Digital Network, Mr. Jerjees Seja said:
“The 3 Bahadur Franchise has created a new market for animated films in Pakistan. With the release of 3 Bahadur – Rise of the Warrior, we aim to give our viewers a true taste of the creative potential that Pakistan has to offer, at the same time encouraging our future generations to believe in themselves at every turn and make their country proud”
Talking about Dettol’s partnership with the movie, Mr. Fahad Ashraf, Chief Executive Reckitt Benckiser Pakistan (RB), makers of the Dettol brand said: “3 Bahadur and Dettol Warriors are the evangelists for positive change in the society. These superheroes can act as an inspiration for our kids to believe in themselves and promote the right behaviors that would lead to a cleaner, greener and more prosperous Pakistan. Kids are the future of our country and we believe films are a very effective medium to encourage them to play their part in the development of the country. As proud partners of the PM’s “Clean Green Pakistan” movement, RB is committed to continue coming up with more ventures in the future to turn this vision into a reality. Kudos to Sharmeen and her team for leading this master piece”.
Being associated with a project third time that initiated the drift of animated movies in Pakistan; 3 Bahadur, is our pride. Kids are connecting better with the local superheroes and are motivated to play a positive role in the society.” said Jamil Ahmed Mughal, Chief Operations Marketing & Development Officer McDonald’s Pakistan.
Consistent with our philosophy of supporting values-based education within our curriculum, we are pleased to announce our collaboration with WAL who are releasing the movie, 3 Bahadur based on our core cultural values, depicting strength and courage of our youth. “We are impressed by the concept of this unique movie, which has applicability of various values that we try and inculcate in our students every day. This resonates with what we stand for.” said Shahzad Khan, COO, The City School.