PC Hospitality signed a strategic partnership with Asksuite, a global leader in AI-driven hotel communication solutions, to implement advanced chatbot automation across its properties. This collaboration marks a significant step in PC Hospitality’s commitment to enhancing guest engagement, streamlining operations, and driving direct bookings through intelligent technology.
Through this partnership, PC Hospitality will deploy Asksuite’s AI-powered reservation agent, purpose-built for the hospitality industry, enabling real-time, omnichannel communication with guests. The platform will allow PC Hospitality to respond instantly to inquiries, personalize guest interactions, and convert conversations into direct bookings more efficiently.
“Partnering with Asksuite allows us to redefine how we interact with our guests,” said Bastien Blanc, CEO PC Hospitality. “This technology empowers us to provide immediate, accurate responses while freeing our team to focus on delivering exceptional in-person service.”
Asksuite’s solution has been recognized globally for helping hotels improve operational efficiency, enhance guest satisfaction, and increase direct revenue. By leveraging this platform, PC Hospitality aims to strengthen its digital capabilities and stay ahead in an increasingly competitive and technology-driven hospitality landscape.
About PC Hospitality
PC Hospitality, Hashoo Group’s hospitality division, is one of Asia’s leading conglomerates, with a diverse portfolio spanning hotels, restaurants, education, and travel services. With over 60 operating and upcoming hotels, its brands include the luxury PC Signature, Pearl-Continental Hotels & Resorts, and PC Residences; the premium PC Legacy; and midscale to budget options such as Hotel One, Hotel One Vogue, and Roomph. The PC Connoisseur Collection features over 50 renowned dining destinations, including DumPukht, Sakura, Bukhara, Marco Polo, and Tai Pan. Complementing its hospitality offerings, Pearl Tours & Travel delivers seamless car rental and travel solutions and holds the Destination of the World franchise. With its five campuses, the Hashoo School of Hospitality is dedicated to nurturing future industry leaders through comprehensive graduate and diploma programs.
About AskSuite
Asksuite is an AI-powered communication platform built for the hospitality industry, enabling hotels and resorts to automate guest interactions and enhance the booking experience. Through its intelligent, multilingual virtual assistant and omnichannel messaging capabilities, AskSuite helps businesses deliver instant responses, streamline operations, and increase direct reservations while maintaining high-quality, personalized service.
