KARACHI : The session featured the findings and way forward for the future from two mega-
research projects by Ipsos. One of them was the Ipsos Global Trends Survey, which
represented 87% of the global GDP and 70% of the world’s population and in which
48,000 people from 50 countries were interviewed. Combined with the British Council
Next Generation Pakistan research, a nationally representative qualitative and
quantitative research with youth aged 16–34.
Mr. Alexis CHAHTAHTINSKY (Consul General of France) and Mr. Laurent CHOPITON
(Head of the French Economic Department), Was the special invitee to the event, while
it was attended by many notable members of the Pakistan-France Business Alliance
(PFBA).
In his address to dignitaries of the PFBA, Mr. Abdul Sattar Babar, CEO of Ipsos in
Pakistan, showed intriguing findings from the Global Trends survey. The survey
highlighted attitude of Pakistanis towards climate crisis, their perspectives on brand
image, and level of trust in business leaders. The survey also highlighted the
distinctiveness of Pakistan from other surveyed countries with the notable lowest
engagement in the arts and its attitude towards women.
Survey findings also showed that ever growing pessimism among Pakistani consumers
seems to be getting reversed after couple of years. Albeit still quite bleak in absolute
terms even now, optimism is 6 times higher than 3 rd quarter of 2023, when caretaker
government took over.
The Next Gen Pakistan survey delves into the aspirations and challenges of the
country’s youth in education, employment, and family dynamics. The survey further
