Karachi – 28 November, 2022: Jazz, Pakistan’s leading digital operator – and a part of VEON Group,
has partnered with Sprite, the world’s leading refreshing soft drink, a brand of The Coca-Cola Company,
to launch their latest joint campaign called, “Thand Rakh Aur Bann Super” nationwide.
Under this partnership, Sprite and Fanta bottles (500ML, 1L, and 1.5L packaging), will now have a
promo code printed at the back of their labels that can be redeemed to avail Jazz Super 4G Data.
Customers can immediately get some extra data from Jazz Super 4G as soon as their broadband packages
run out by dialing 145code# and they will get their “Thand” mode on.
A large segment of Pakistan’s population consists of the youth. This Gen Z segment is known for being
very tech-oriented and hyper-connected. To cater to this growing market segment, both industry leaders
are constantly developing innovative products and services.
Speaking about the offer, Asif Aziz, Jazz’s Chief Commercial Officer, said, “As the country’s leading
digital operator, Jazz fully understands the importance of uninterrupted internet connectivity. We are
always brainstorming new ideas to make broadband internet more affordable and accessible, and this
“Thand Rakh Aur Ban Super” offer is a brilliant new effort in that direction. It will come in handy
whenever internet discontinuity issues arise and will prevent customers from going into a stressful frenzy
whether in the midst of watching an engrossing show or playing a fierce game online.”
Ahmed Wahab Shah, Marketing Director, The Coca-Cola Company said, “At Sprite we have always
synced our chords with the power of youth. Our tagline, “Thand Rakh”, is also reflective of the youthful
energy, especially of Gen Z. As a growing market segment, it is important that we align with their
preferences. Staying connected, and celebrating together are two of their key ethos. With this
collaboration, we aim to enhance our customers’ collective experience.
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