Karachi, June 24, 2025 — Rabel Sadozai, Director of Marketing and Sales, Fatima Fertilizer, has been named the Sustainability Leader of the Year at the Women Leading Change Awards Asia-Pacific 2025, held in Hong Kong – a prestigious regional accolade that recognizes outstanding female leaders driving meaningful change across the Asia-Pacific region.
Rabel Sadozai’s recognition underscores her exceptional leadership in transforming Pakistan’s agriculture and fertilizer industry through sustainable innovation, gender inclusion, and climate action. Under her guidance, Fatima Fertilizer has become the first company in Pakistan to officially partner with the United Nations Development Programme by adopting the Sustainable Development Goals Impact Framework in 2024.
“It is an incredible honor to receive this recognition among such inspiring change makers from across Asia-Pacific,” said Rabel Sadozai. “At Fatima Fertilizer, sustainability isn’t just a goal; it’s the foundation of everything we do to secure Pakistan’s food future and uplift our farming communities, especially women. As the first company in Pakistan to adopt the SDGs Impact Framework in partnership with UNDP, we are committed to advancing key global goals, such as climate action, gender equality, and zero hunger, through innovation, renewable energy, water conservation, and inclusive, climate-resilient agriculture.”
Rabel Sadozai, Director of Marketing and Sales, Fatima Fertilizer,
She has played a pivotal role in policy advocacy, elevating the conversation around responsible agriculture and sustainability at national forums. Her efforts culminated in pioneering the concept of Salam Kissan, which led to the introduction of Pakistan’s first-ever Kissan Day, celebrated annually on December 18th. This historic milestone, officially recognized by the Government of Pakistan to honor farmers’ contributions and drives forward the agenda for agricultural reform and innovation. Rabel’s work has not only elevated Fatima Fertilizer’s reputation as a sustainability trailblazer but has also inspired other organizations in the industry to align with global ESG principles.
The Women Leading Change Awards celebrate women who are breaking barriers, redefining leadership, and shaping the future across business, sustainability, tech, and innovation. The awards serve as a powerful testament to Campaign Asia-Pacific’s commitment to promoting diversity, inclusion, and equality throughout the region.
