Unilever Pakistan announced Glow & Lovely as the new name for the Fair & Lovely brand.
This is the next step in the evolution of its skin care portfolio to a more inclusive vision of ‘Positive Beauty’. Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition.
In 2019, the brand’s communication moved away from benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance which are holistic measures of healthy skin. The brand has never been and is not a bleaching product.
The brand is committed to celebrating all skin tones, which will be reflected in the rebranded product’s communications and messaging.
Fair & Lovely has never been, and is not, a skin bleaching product. The brand uses a combination of vitamin B3, glycerine, UVA and UVB sunscreens. This was a much-needed move from harmful chemicals like mercury and bleach, which consumers were using. The brand has been progressively changing its formulation, and includes other vitamins like B6, C & E, allantoin, known to improve skin health and protect the skin from external aggressors, UV rays and environmental pollution. The product is designed to improve skin barrier function, improve skin firmness and smoothen skin texture – all of which help enhance radiance and glow, as currently represented in advertising and communication.
ABOUT UNILEVER PAKISTAN
Unilever Pakistan, established in the country in 1948, is amongst Pakistan’s largest consumer goods companies. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality and are trusted & consumed daily by millions of people across Pakistan.
