Karachi : EFU Life Assurance Ltd, a leading provider of Life, Takaful and Health insurance, has
been conferred with ‘Brand of the Year Award 2023-2024’ for the Best Life Insurance
Company by The Brands Foundation. The Company has been awarded this title 12
times.
Mr. Mohammad Atif Khan, Regional Manager of EFU Life Assurance Ltd., received the
award from the Governor of Punjab, Mr. Sardar Saleem Haider.
The ‘Brand of the Year Award’ is a distinctive and premier recognition for the brand
recognized as a champion in the industry on current market position and consumer
preference.
It honors a single brand in each category every year which has excelled across all
selection criteria. The Company is committed to building the brand and is actively
working towards increasing the insurance penetration in Pakistan, in line with its vision
of ‘no household should remain uninsured’, by offering comprehensive and affordable
financial planning solutions.
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