Karachi: Dettol, the household name for health and hygiene, collaborates with Waadi Animations, as the lead sponsor for Pakistan’s first animated full-length super hero film franchise ‘3 Bahadur’ in its third, last and latest edition: ‘3 Bahadur 3 – Rise of the Warriors’.
Humayun Farooq, Director Marketing – Health, Reckitt Benckiser (RB), stated,
“Through its existing Dettol school program, Dettol reaches out to millions of school-going children across Pakistan every year creating awareness around personal hygiene and protection against germs. This collaboration is an extension of our bigger aim of spreading the message of health and hygiene across the country. We are extremely delighted with Dettol’s association with the 3 Bahadur series and will be considering announcing bigger engagement campaigns for children, around this, very soon.”
Academy Award winning Director, Sharmeen Obaid Chinoy, is the pioneer for animated movies with local narratives in Pakistan. The ‘3 Bahadur’ series focuses on three children, from Roshan Basti, who rise to save their community, from the evils that plague it. It builds on the idea that children are superheroes, each with a unique capability, through which they can have a positive impact on the society.
Talking about this movie, Sharmeen Obaid Chinoy, said,
“We are excited to share the last of the 3 Bahadur trilogy with Pakistan. We have created special effects for this film, which will delight children. We are also introducing two strong female lead characters – Erma & Babushka and look forward to sharing their new world with our audiences.”