Karachi: After getting recognition as a better and more affordable passenger service and its expansion to 707 cities of 47 countries with over four million users daily, driver Company, an International Services Platform, here announced its rebranding to become intrusive-inner motivational force to do something good for humanity.
Now, it has transformed into a group of companies and non-profit development programs. The company, bringing innovative ideas and initiatives, has an ambitious goal to offer comfort and convenience also in other services where direct transactions at fair prices were attainable, told inDrive Pakistan’s PR and Communication Manager, Ms. Sidra Kiran to media persons attending the rebranding ceremony late Tuesday evening.
Ms. Sidra Kiran, inDrive Pakistan’s PR and Communication Manager said the inDriver (now named inDrive) was conceived by Independent drivers with whom the passengers directly contacted and negotiated the fare to the satisfaction of both sides.
The idea worked very well as other companies providing the same service fixed fare at their own choice and frequently changed it. During rush or odd hours, the fare usually increased by 50 percent. That was seen as unfair and injustice to the passengers.
inDrive Launched in 2012 as the people’s response to inequitable pricing of taxi services in Yakutsk, inDrive has become a service with over 4 million daily user transactions globally.
inDrive CEO & Founder, Arsen Tomsky had also such experience of being overcharged for odd hours of traveling.
In Pakistan, she said, this passenger service was launched in 2021 and now operating in 11 cities including Karachi, Hyderabad, Lahore, Faisalabad, Sialkot, Multan, Gujranwala, Sargodha, Peshawar, and Abbottabad. Further spread to other cities of Pakistan. inDrive had also planned to step cargo and courier service as well, she said.
Sidra Kiran added that in pursuing its mission of better serving humanity, the company, and its shareholders would allocate greater resources towards non-profit projects in the areas of IT, education, environmental safety, healthcare, art, and sports.
The company has been successful at launching and operating these types of programs with one prominent example being BeginIT, a social and educational project benefitting orphans and the children from low-income families with initial education in IT.
Over time, the number and scale of such projects will grow as we strive to provide fair access to services, education, fintech, e-commerce, and food delivery for growth and development, in addition to developing large-scale non-profit development programs, she continued.
The new brand retains continuity while reflecting the reimagined mission and values of the company. With rebranding, the company would offer better and more services.
Earlier, a video message by the Founder and Global PR Director of inDrive, Natalia Kolmakova was played.
inDrive service ranked second worldwide among ride-hailing services in terms of monthly installs on Play Market and AppStore, with a total of over 150 million downloads. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa, and Central Asia.
