Karachi: The Jazz Drive-in Cinema has started screening in Karachi at the Raiha CineGold Plex, Bahria Town, and Phase 1. Movies will be screened in the evenings from Friday to Sunday and will follow a week-wise theme ranging from classics to action, science fiction, fantasy, and animations – a movie for each member of the family.
This is an initiative of Jazz, Pakistan’s number one 4G operator, and the largest internet and broadband service provider, in partnership with Active Media and with the collaboration of Bahria Town, Raiha CineGold Plex, The House of Rana, Bookitnow.pk, and Samaa FM. JazzCash is the official digital payment partner for this drive-in cinema with all food stalls and ticket counters offering mobile payment solutions. To promote digital payments, tickets and food purchased via JazzCash will result in 50% cashback for a limited time period. Movie-goers are provided space to park their vehicles in an orderly manner with the movie audio individually heard through each vehicle’s stereo via radiofrequency.
Speaking about the need to bring this entertainment platform to the city of lights, Asif Aziz, CCO – Jazz said, “After the success of the drive-in cinema in Islamabad, we wanted Karachiites to experience the big screen from the safety of their cars. Over the years, Jazz has become a lifestyle-brand by consistently offering customers innovative solutions to their daily needs and this drive-in cinema is a part of this experiential journey. I’m proud of my team and our partners for presenting a socially distanced cinematic experience to movie fans as per the requirements of the new normal.”
Saad Khan CEO Activemedia believes in creating quality entertainment avenues and after Covid-19, Jazz Drive-in Cinema was an initiative taken to keep the spirits of people alive. Karachi used to be the hub of Drive-in Cinemas and it was always in our plans to bring it back to life in the city of lights. So, I urge people of Karachi to visit Jazz Drive-In Cinema with their family & Friends & enjoy movies in a completely safe environment. With a completely hygienic, socially distant, and controlled environment, the Jazz Drive-In Cinema is sure to bring the big screen back into the lives of individuals especially in these trying times where most entertainment avenues have been closed off for the public. Dr. Rana Asif – CEO It’s an absolute pleasure to be a part of this FUNtastic ride, people were bored watching their TV sets back home, they badly needed a break and JAZZ DRIVE-IN CINEMA has finally brought essence to our lives.
