Lahore, August 2024 – In a heartfelt demonstration of its commitment to environmental sustainability and community welfare, inDrive, a leading ride-hailing company in Pakistan, proudly launched its “Tide of Care” campaign, a corporate social responsibility (CSR) initiative focused on cleaning up Karachi’s Sandspit and Turtle Beach on Pakistan’s Independence Day. This initiative, held in partnership with WWF-Pakistan, underscores inDrive’s dedication to preserving the natural beauty of Pakistan’s coastal areas and fostering a cleaner, greener environment for future generations.
The beach cleaning drive saw enthusiastic participation from inDrive employees, volunteers from educational institutes, celebrities and environmentalists who collectively removed plastic waste, including plastic bottles, discarded fishing nets, and other pollutants, from the shoreline. The event not only symbolized the company’s ongoing efforts to combat environmental degradation but also reflected its broader mission to support and uplift the communities it serves.
Sidra Kiran, PR and Communications Manager for inDrive Pakistan, commented on the initiative: “At inDrive, we believe in leading by example. Our ‘Tide of Care’ campaign is not just about cleaning beaches; it’s about inspiring a sense of responsibility in every citizen to protect our environment. By partnering with WWF-Pakistan, we are able to amplify our impact and contribute to a sustainable future for our nation.”
As part of the campaign, inDrive also distributed seeds for plantation to the participants, encouraging them to contribute to the reforestation efforts in their own communities. This initiative aligns with inDrive’s broader vision of climate change, focuses on sustainability, community engagement, and promotes environmental awareness.
This Independence Day, inDrive has reaffirmed its commitment to being a force for good, not only by providing exceptional services but also by leading initiatives that make a tangible difference in the lives of Pakistanis and the environment. The success of the “Tide of Care” campaign is a testament to what can be achieved when businesses and communities work together towards a common goal.
Through the “Tide of Care” project inDrive once again positions itself as a leader in corporate responsibility within Pakistan, creating awareness, building communities, and strong partnership.
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