Jamshoro : Shaheed Allah Buksh Soomro (SABS) University of Art, Design and
Heritages Jamshoro conducted design democracy youth election 2024. 20 students from
Communication Design Departments comprised in 5 groups conducted awareness and mock election
under the United Nations Sustainable Development Goals (SDGs). The campaign was led by faculty
members Muhammad Salim Jhatial, Shahid Qayoom Memon, Aiman Qureshi and Asma Qureshi.
Vice-Chancellor SABS University Prof. Dr. Arabella Bhutto paid visit to election drive and
appreciated the creative ideas of students.
The core objective of the assignment was to raise awareness amongst students about the SDGs and
aimed to measure the results of a Mock Election conducted at the campus. In this assignment
students were tasked with leveraging the principles of design thinking, their mission, to craft election
campaigns that foster positive social change within the context of Pakistan, to empower students to
develop innovative, empathetic, and sustainable solutions to address key societal issues in the
country’s political landscape. Students had a unique opportunity to run a real election right on
campus and it was like a mini version of a national election, where they practiced organizing
campaigns, strategizing moves, and convincing others to vote for their ideas and the candidates they
trusted.
