LIPTON and Al-Fatah Join Forces: Doubling Impact,Elevating Tea Experiences.

Lahore, February – LIPTON Teas & Infusions (LTI) is excited to announce a
transformative partnership with Al-Fatah, Pakistan’s largest premium departmental store
chain. This collaboration marks a pivotal moment in our commitment to innovation and
customer satisfaction, as we work together to enhance our reach and double our
business in the Pakistani tea industry.
“By joining forces with Al-Fatah, we aim to create unparalleled value for our consumers
and elevate the overall tea industry experience,” said Farheen Salman, LTI President of
BSPAN & GM Pakistan. “This strategic alliance will not only broaden our reach but also
strengthen our position as leaders in providing premium tea offerings. We are excited
about the possibilities this partnership holds for doubling our business and delivering
exceptional tea experiences to a wider audience.”
Earlier this week, a virtual signing ceremony was held, bringing together the Al-Fatah
team and the LIPTON Modern Trade Team. From Karachi, Farheen Salman and
Farrukh Iqbal, Head of Sales, Pakistan, from LTI attended the ceremony. Representing
LTI from Lahore were Omer Farooq, GSM LHR & Hybrid Markets, Jahanzeb Aamir,
National Key Accounts & Channel Lead, and Shahrukh Khan, Key Account Manager.
The Al-Fatah delegation in Lahore included Sheikh Mohammad, Owner & Director
Purchase, and Syed Haider Rizvi, Procurement Head.
Established in 1941, Al-Fatah has been a trusted shopping destination for over seven
decades, offering a diverse range of high-quality products. “This collaboration with
LIPTON Teas & Infusions is a testament to our commitment to innovation and customer
satisfaction,” said Sheikh Mohammad, Owner & Director Purchase, Al-Fatah. “Together,
we are poised to set new standards in the tea industry, offering an unmatched selection
and doubling our impact on consumers.”
As LIPTON Teas & Infusions and Al-Fatah embark on this exciting journey, the focus
remains on creating value for consumers and shaping the future of the tea industry.