PAKISTAN, October 11, 2023: TikTok, the leading destination for short videos, is at the forefront of
promoting mental health awareness, with a special emphasis on Pakistan’s vibrant community. On
World Mental Health Day and beyond, TikTok celebrates the resilience and courage of its users,
reinforcing the message that we are “Better Together” when we prioritize mental well-being.
Pakistan’s TikTok community is breaking the stigma surrounding mental health, sharing impactful
stories and valuable resources. TikTok collaborates with mission-driven organizations globally,
notably sponsoring the Rare Impact Fund Benefit with a generous $250,000 donation. The event,
held on October 4, successfully raised funds and highlighted the importance of expanding access to
mental health services and education for youth worldwide.
A global in-app survey revealed that 63% of Pakistani TikTok users find a sense of belonging on the
platform, aligning with the global sentiment. Throughout October, TikTok invites its global
community to participate in the #MentalHealthAwareness: “Better Together” campaign, sharing
stories and well-being journeys.
Globally, related hashtags such as #MentalHealth, #SelfCare, and #MentalHealthAwareness have
collectively garnered billions of views. In Pakistan, hashtags like #MentalHealth,
MentalHealthAwareness, and #DigitalHifazat have received 3.1+ billion, 1.9+ billion and 194+
million views, respectively, to date.
At TikTok, we understand the importance of fostering a supportive and inclusive community. Mental
health is a topic close to our hearts, and we are dedicated to providing a space where users can find
support, share their experiences, and access resources. We are ‘Better Together,’ and we encourage
everyone to join us in promoting #MentalHealthAwareness.
Press Release
In collaboration with Ola Doc and Digital Rights Foundation, TikTok has curated helplines accessible
year-round on its platform in Pakistan, which can be accessed at the new Mental Health Awareness
hub, which serves as a digital wellness resource center. Moreover, TikTok is continuously working
with creators and organizations like Zindagi Trust, Shifa International, House of Wellness, and others
to create awareness of mental health, talking about ways to combat depression and remain safe
online.
Dr. Yasir Masood Afaq, Clinical Psychologist and Founder of House of Wellness said, “TikTok is
playing a pivotal role in raising awareness about mental health. TikTok’s massive outreach will go a
long way to create an enabling mental health ecosystem.”
As a part of this initiative, DASTAK Women’s Rights and Awareness Foundation has found TikTok as a
fresh and creative channel to raise awareness and educate users on pivotal mental health issues and
sexual and gender-based violence, allowing to break societal stigma and address these
interconnections in a more profound manner.
Hira Amjad, Executive Director of DASTAK Women Rights and Awareness Foundation, said, “TikTok
has emerged as a powerful platform for promoting mental health awareness, with its commitment
to fostering a supportive community. We look forward to nurturing this partnership for a sustainable
and violence-free Pakistan.”
TikTok remains dedicated to supporting the mental health and well-being of its community on and
off its platform. The company encourages everyone to learn more about and promote
