Karachi – June 16, 2025 – TikTok has announced that popular content creator, actor and
entrepreneur, Momin Saqib will become the first Pakistani to represent Pakistan’s TikTok creator
community at Cannes Lions 2025. Momin will become a part of TikTok’s global delegation of
content creators, marking the first-ever participation of a Pakistani TikTok creator at the world’s
premier festival of creativity.
Held annually in Cannes, France, Cannes Lions is one of the most prestigious global festivals
celebrating creativity, innovation, and effectiveness in communication. The event brings together
the most influential brands, agencies, creators, and media leaders from around the world.
As part of TikTok’s official creator delegation, Momin will participate and gain access to
exclusive programming, VIP networking events, brand engagements, and panel discussions
hosted by TikTok. He will also have the opportunity to interact with TikTok leadership and
global industry stakeholders throughout the week.
This milestone reflects TikTok’s commitment to empowering local creators and giving them a
global platform to showcase their talent. The move also highlights TikTok’s continued efforts to
spotlight and elevate Pakistani voices on the international stage. This will also open new
opportunities for Pakistani creators for potential brand collaborations.
Momin, while commenting on the opportunity to represent Pakistan’s TikTok community, said,
“From capturing moments in Lahore to celebrating stories on the red carpet at Cannes – I’m
honoured to represent the diversity and creative energy of Pakistan and its creator community!
From entertainers to storytellers and educators, TikTok encourages different forms of creative
expression, giving every creator a platform to showcase their thoughts and talent to the world.
And me being here, this is for all of them!”
Umais Naveed, Content Operations Lead, South Asia at TikTok, “We are excited to see Momin
represent Pakistan’s vibrant TikTok community at a global stage. Our mission is to celebrate and
amplify voices from all backgrounds, and this is a testament to how TikTok creators from
Pakistan are shaping conversations around the world.”
Momin’s journey from viral video sensation to global cultural ambassador represents a powerful
story of how digital platforms are transforming lives and narratives from the Global South. His
participation in Cannes Lions will not only inspire other Pakistani creators but also emphasize
TikTok’s role in building bridges between talent and opportunity.
-ENDS-
