E-commerce can become a new path of hope for Pakistan’s youth, says Hunaen Zia

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Karachi: Founder and President of Pakistan Youth eCommerce Entrepreneurs (PYEE), Hunaen Zia, has said that providing proper and practical training in e-commerce and online business to the youth of Pakistan is the need of the hour so they can become self-reliant and contribute positively to the country’s economy.

Hunaen Zia said that the world is rapidly moving toward a digital economy, and Pakistan is also witnessing fast growth in the e-commerce sector. Pakistan’s e-commerce market has reached nearly $10.4 billion in 2025, and it is expected to exceed $12 billion by 2027.

Hunaen Zia said that a large number of young people in Pakis

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