Bisconni 's Premium Biscuit Range Wins 'Home Brand of the Year' FMCG Asia Awards 2024

Karachi Pakistan, 14 January, 2025: Bisconni's premium biscuit range has been awarded the
prestigious 'Home Brand of the Year – Pakistan’ category title at the FMCG Asia Awards 2024 held in
Singapore. Organized by Retail Asia, this award celebrates excellence in the fast-moving consumer
goods (FMCG) sector across the continent, highlighting brands that have shown exceptional
innovation, quality, and customer satisfaction.
Introduction of Bisconni’s Premium range is a momentous milestone for the company. This range
has proved to be a critical move for the company’s growth and serving a consumer base that
demands quality equivalent to imported products. The premium range has not only captured the
hearts of biscuit lovers, but also disrupted the market ensuring that the brand remains relevant and
appealing.
Speaking on this milestone, Muhammad Sabir Godil, Chief Operating Officer of Bisconni, remarked,
“Bisconni premium range has effectively carved out a unique space in Pakistan's competitive food
industry, appealing to consumers who continue to spend on premium products as a form of self-care
or indulgence. Bisconni has just not created a more diverse product portfolio that caters to different
consumer segments, but also stabilized revenue streams during economic fluctuations. Winning the
Home Brand of the Year – Pakistan award signifies that a brand has been recognized for its
excellence and overall market presence within the home goods sector in Pakistan. We plan to
continue to innovate and expand the product range based on consumer feedback and market
trends”.
The recognition places Bisconni in a strong position to further expand its market share, not just
within the region but also globally. With its innovative approach and commitment to excellence,
Bisconni is poised to lead the charge in shaping the future of the biscuit industry.
With a portfolio of eight exceptional products, Bisconni Prime has set new standards in the premium
biscuit category. Its superior taste, unique flavors, and uncompromising quality have not only
captivated consumers but have also redefined market expectations, providing a high-quality
alternative to imported brands.