VYU Launches in Pakistan with Celebrity-Led Livestream Featuring Bushra Ansari and Ron & Coco

VYU, a video-first fashion shopping platform, has officially launched in Pakistan with a six-hour livestream featuring veteran actress Bushra Ansari and Instagram influencer duo Ron & Coco.

The launch livestream recorded 4.5 million views across Facebook, Instagram and YouTube by 9:00 PM Pakistan Standard Time on October 24, according to the company.

VYU introduces an approach it calls Entertainment Commerce, bringing fashion content, celebrity appearances and online shopping together. Viewers can watch styling sessions and fashion discussions, then purchase featured products directly through the video experience.

At launch, the platform offers women’s fashion from multiple brands, including clothing, footwear, handbags and accessories.

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Bushra Ansari and Ron & Coco Lead Launch Event

The six-hour livestream combines fashion advice, styling segments and entertainment. Bushra Ansari and Ron & Coco engage viewers through personal anecdotes, fashion discussions and practical styling tips.

The format aims to make online shopping more interactive by allowing customers to discover products through video rather than relying solely on conventional product listings.

“Shopping has always been about more than buying products. It is about discovering new styles, finding inspiration, and enjoying the experience,” said Farzana Sheikh, co-founder of VYU.

“With VYU, we wanted to bring that excitement into the digital world, creating a destination where fashion, entertainment and shopping come together naturally,” she added.

VYU Connects Fashion Discovery with Shopping

VYU aims to address a gap between discovering fashion online and purchasing the products featured in digital content.

“Pakistanis already discover fashion through video and creators, but they still have to leave that content to go shop somewhere else. VYU closes that gap,” said Afraz Siddiqui, co-founder of VYU.

By integrating shopping into video content, the platform seeks to create a more seamless experience for consumers who follow fashion trends through social media and online creators.

About VYU

Founded in 2026 by Farzana Sheikh and Afraz Siddiqui, VYU is an Entertainment Commerce platform operated by The Shopping Stream LLP. It combines fashion content, creator-led videos and online shopping in a single experience.

The platform offers curated women’s clothing, footwear, handbags and accessories through shoppable video content.