Dear Members :
The work you do as a public image chair helps your community better understand Rotary and the difference we make. This is an important role and your commitment is appreciated!
As the year progresses, this is a good time to ensure that other members you work with are familiar with the Rotary resources available to support their public image efforts and expand Rotary’s reach:
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Brand Center resources
Our “Personal Perspectives: The Value of Rotary” series features new videos showcasing members sharing how Rotary helps them further passions and professions. Download these videos from the Brand Center to use on your club websites and social media channels to introduce potential members and participants to the value they can find in Rotary.
You’ll also find compelling new Areas of Focus videos that showcase our causes and the transformative work we support worldwide. Each short video ends with an invitation for viewers to find their cause and take action with us. These and other high-quality videos can be used as meeting content, on social media channels, and to promote Rotary and the work you do.
Learning Center courses
Explore learning plans and courses in the Learning Center, especially “Building Rotary’s Public Image,” “Our Logo: Representing Rotary,” and “The Rotary Brand.” We encourage you to take these courses, which have been specifically created for you and your role. Encourage your club members to explore Learning Center courses as well.
Club leadership goals in RCC
Check in with your club leaders about the public image goals set in Rotary Club Central. To access the Learning Center and Rotary Club Central, you’ll need to be signed into your My Rotary account.
And did you know The Rotary Foundation has an updated logo? The Board of Trustees approved The Rotary Foundation Masterbrand Signature Simplified logo to help keep our messages clear and give our brand a consistent, unified look. If any of your communications feature The Rotary Foundation logo, make sure you’re using the Masterbrand Signature Simplified logo.
Tell us about your experience using the Brand Center to find the tools you need to help tell the Rotary story. Please contact us at PR@Rotary.org with thoughts or questions.
Sincerely,
The Rotary International Marketing Team
