Multan, Pakistan – September04, 2025: In a bold step that redefines the home appliance shopping landscape in Pakistan, Dawlance -one of the country’s most trusted brands and a proud subsidiary of the global Beko group—has opened the doors to its largest Experience Store to date, right in the heart of Multan. This state-of-the-art retail destination spans over 9,000 square feet and is strategically located along the Northern Bypass, offering unmatched accessibility and a modern, immersive environment for consumers.
The store is designed with a clear vision: to provide an international-standard retail experience that puts the customer at the center. Walking into the store, visitors are greeted by a spacious, well-lit, and aesthetically refined interior that reflects Dawlance’s commitment to innovation and customer convenience. It houses the full range of Dawlance appliances—from refrigerators, air conditioners, washing machines, and microwave ovens to televisions, water dispensers, and small domestic appliances—ensuring a one-stop solution for every household need.
What sets this Experience Store apart is its dedicated Experience Zones, where consumers are encouraged to test and interact with products before purchasing. Whether it’s feeling the powerful cooling of a Dawlance air conditioner, examining the energy efficiency of a washing machine, or navigating the smart features of the latest television models, customers are empowered to make informed decisions through real-time product engagement.
To make the shopping experience more enjoyable for families, the store also features a thoughtfully designed Kids’ Zone, where children can play and stay entertained while parents shop without distraction. Adding to the store’s distinctive charm is a Feature Design Wall—a stunning artistic display that fuses traditional Multani motifs with sleek, modern aesthetics. This element not only enhances the ambiance but also pays homage to the rich cultural heritage of the region.
Speaking at the launch, DawlanceCEO Umar Ahsan Khan highlighted the brand’s continued commitment to innovation, saying, “This store is more than a retail outlet—it’s an extension of our promise to bring global experiences and cutting-edge technology to every Pakistani home. We are thrilled to offer our Multan customers a truly international shopping journey.”
With this flagship opening, Dawlance once again solidifies its position as a pioneer in customer-focused innovation in the home appliance industry. By combining world-class retailing practices, competitive pricing, and an interactive in-store experience, the brand is setting new benchmarks for quality and service in Pakistan’s retail sector.
About Dawlance
Dawlance is Pakistan’s leading home appliances brand, committed to providing reliable, energy-efficient, and technologically advanced solutions for modern households. Established in 1980 and now a proud member of the global Beko, Europe’s second-largest home appliance brand), Dawlance continues to set industry benchmarks in quality, innovation, and customer satisfaction. With an extensive portfolio that includes refrigerators, air conditioners, washing machines, microwave ovens, televisions, and small domestic appliances, Dawlance serves millions of customers through a strong nationwide distribution and service network. Guided by its core values of care, reliability, and innovation, Dawlance remains dedicated to improving lives by delivering smart, sustainable, and user-friendly products to homes across Pakistan.
