Sri Lanka made a strong impression at Pakistan Travel Mart (PTM) 2025, held recently in Karachi, as part of its continued efforts to promote the country’s tourism industry. The Sri Lanka Consulate General facilitated the participation of SriLankan Airlines and two leading Sri Lankan travel companies at this prestigious event.
Acting High Commissioner of Sri Lanka in Pakistan, Christy Augustin, Consul General in Karachi, Jagath Abeywarna, SriLankan Airlines Country Manager for Pakistan, Ruwan Wijekoon, and representatives from Sri Lankan travel companies were present at the event, showcasing Sri Lanka’s commitment to strengthening tourism ties with Pakistan.
As part of the PTM, Acting High Commissioner Christy Augustin participated in a panel discussion titled “Beyond the Logo – Crafting Emotional Connections in Destination Marketing,” where he highlighted Sri Lanka’s unique values and attractions as a travel destination.
Pakistan Travel Mart is one of the region’s premier travel and tourism exhibitions, bringing together industry professionals, tour operators, and stakeholders from around the world.
Sri Lanka’s pavilion garnered significant attention, with visitors showing keen interest in the island’s hospitality, cultural heritage, and adventure tourism opportunities.
The participation of SriLankan Airlines further strengthened Sri Lanka’s connectivity with the Pakistani market, offering convenient travel options for potential tourists.
With Sri Lanka’s tourism sector poised for growth, engagement at Pakistan Travel Mart 2025 is expected to yield long-term benefits, including increased tourist arrivals and enhanced partnerships within Pakistan’s travel and hospitality industry.
