Islamabad : To change the fashion game in Pakistan, serial entrepreneur Khawaja Jawad – Director Mahmood Group stepped into apparel market with his new venture, with Market Maven of Pakistan Retail Market – Abdul Malik on board as CEO of Beyond East; a retail brand that offers a wide spectrum of accessible apparel for men & women – ranging from casual wear to workwear, from basics to luxe options and versatile western wear.
After launching their e-store on 15th October ‘21, Beyond East celebrated the launch of their flagship store on 1st Floor Safa Gold Mall Islamabad on 12th November ’21. The star couple Iqra Aziz & Yasir Hussain together with Mr. Jawad’s mother Beena, inaugurated the store with ribbon cutting ceremony. Attended by creme de la crème of the capital, lifestyle bloggers and influencers including Laila of Girls in The Twin Cities, Hira & Hemayal of Her&Hem, Humna Raza and Muzamil Hasan along with honorable ‘Advisor for Commerce, Textile, Industry & Production, and Investment of Pakistan’; Mr. Abdul Razak Dawood, were a part of store launch celebration!
On talking to Mr. Jawad, he ensured he is bringing in the export quality apparel products of Mahmood Group to local fashion market with Beyond East. “We take pride in our farm to fabric process which ensures that best raw materials are sourced. High quality product is our priority and every inch of our fabric produced goes through strict quality checks. To ensure customer satisfaction, we have benchmarks set for ourselves at Beyond East, making it a complete apparel solution.”
“We aim to put forward memorable fashion for the new generation. Our foremost priority is to listen, learn and embrace the change.” added Malik; CEO Beyond East.
With a vision of becoming the chosen brand of an adventurous audience that cherishes freedom and is young at heart, Beyond East seeks to introduce timeless fashion in the market with its futuristic design appeal taking inspiration from trends of East and Beyond. They aim to satisfy the fashion appetites of their audience through one stop apparel solution. Event PR was handled by Dr. Rana Asif from THOR (The House Of Rana)
